4 Real Estate Marketing Strategies for Hot Seller Leads

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on Jul 31 in BestTransactionFunding
Ready to crank up your marketing and land hot motivated seller leads?

Perhaps one day investors will get a payout from a class action suit against banks and mortgage lenders for rigging REO sales and pushing up prices but until then current trends mean bidding carefully or finding new ways to get better bargains on distressed homes for flipping.

Here are 4 real estate marketing strategies you may not have tried yet…

1. Auto Dialing Systems

Lead generation and web based auto dialer systems like Campaign Dialer from DYL.com offer investors a power tool for phone marketing. This system in particular is ideal for real estate investing companies and solo investors, enabling them to make over 100 calls an hour and only connecting with live prospects.

2. Contests & Giveaways

Yard signs, social media, radio and direct mail are all great ways of getting in front of struggling homeowners who need to sell, however, they still often lack a powerful enough call to action or at least one which is appealing enough. How about setting up a toll free hot line to sign up for a giveaway of a free month’s mortgage payment or $500 cash towards moving costs? Each caller’s details can be captured and once familiar with your brand will be much more receptive to future marketing.

3. Press Releases

With some much competition and marketing noise out there today homeowners are so burnt out they instantly shut down as soon as they smell anything that remotely resembles a sales pitch. This means the best way to hook new business is simply by being there at the right time and being seeing as a credible and valuable resource. With online press release distribution this is easy. Get featured in the news, become the local expert overnight and build your website ranking all at the same time.

4. Email Marketing

OK, email marketing may not be new but it is working incredibly well for those embracing the latest strategies. There are two ways to approach this. This first with short and sweet messages with a personal tone, quickly directing recipients to visit web assets where the real conversion happens. The second is the reverse, opting for a long form email newsletter packed with valuable info. A third idea is to send videos directly within emails. Though no matter which way you go including links to social media and blogs and incorporating a call button to initiate a live conversation can do wonders for results.
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