Mobile Marketing for Wholesalers: Foreclosure Searches Up 180%
Mobile is fast shifting from an advanced trend to an absolute must for serious wholesalers, at least for those serious about doing serious volume and staying in the game for the long run.
New data shows just how important mobile is for real estate investors and where some of the sweet spots are…
The new report ‘Digital House Hunt’ from Google and NAR reveals those who purchased a foreclosure were much more likely to use the web in their searches over other buyers who used the web 90% of the time. Foreclosure related searches grew 180% in the third quarter of 2012 versus just 7% on desktops.
7 out of 10 who actually took action from their real estate searches used local keywords, with the top states for foreclosure searches being Florida, Nevada, Georgia, Arizona and Illinois.
Real estate searches on tablets were up over 300% for the year ending in Sept. 2012. 60% of home buyers who took action after a search did so within 60 days, with 24% acting the same day.
Who’s searching? The largest group was 25-34 year olds followed by 35-44 year olds.
There are many ways to capitalize on mobile marketing for real estate wholesalers from apps to advertising in iPad magazines and video. However, it is critical to dig into the raw data to maximize results and ROI.
For example many might be aware that video is also a growing marketing trend and YouTube is still responsible for the most views, but few probably realize that most home buyers watch videos to check out specific neighborhoods, not for watching testimonials or home tours.
By the end of this year those real estate wholesalers not heavily invested in mobile marketing will be at a severe disadvantage.
What are you doing to incorporate mobile marketing in your real estate business and what have you tried so far?
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