Real Estate Marketing: Message Zuckerberg for $100

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on Jan 17 in BestTransactionFunding
Would you pay $100 to get your real estate marketing message in Mark Zuckerberg’s priority inbox?

Facebook seems to have been coming up with all types of wild and crazy ideas lately, but are they setting up more incredible marketing opportunities for investors flipping houses or has Mark Zuckerberg’s ego and eccentricity just whisked his mind off to another planet?

This week’s big mystery event at Facebook turned out to be what most consider such a pathetic attempt at search that most of the media, including the most popular tech blogs have completely ignored it and refused to report on it.

This follows hot on the heels of Facebook beginning to charge for sending messages. This has ranged from $1 for the average Joe to an incredibly lofty and perhaps overly egotistical $100 to send marketing messages right to Mark Zuckerberg himself. And don’t forget the huge Instagram privacy debacle a few weeks ago.

So what’s the deal?

It is possible that this is just a chain of horrible moves in which case the social network is seriously unlikely to last much longer. On the other hand it could be an incredibly intelligent and creative series of marketing tests.

Think about it. All of the recent news and last few years have not only meant free PR for Facebook but free testing, market research, content and highly detailed and targeted lead list building, much of which was provide gratis by real estate investors.

If amassing data to create the world’s largest and most extensive database of consumers for extremely targeted marketing was Mark’s intent the whole time, he’s not done a bad job of it.
While you might not consider Zuckerberg himself a qualified enough “ready, willing and able” buyer right now, real estate leads have sold for more than $100 a pop in the past. Multiply that by 1 trillion leads, and resold several thousand times and that’s some serious dough.

Of course it is unlikely it will fly for most real estate investors at those prices or perhaps not even 50 cents a pop considering how many fake profiles are there. However, there are some important lessons to be taken away.

For a start how can you leverage others and how can you grab as many Facebook contacts as possible and store them for ongoing marketing outside of Facebook when it becomes too expensive?

Of course people will get sick of their info being used and sold by Facebook before too long. Credit bureaus do it, and you don’t really have a choice about using them, but people can opt out of Facebook.

So this could really mark the turn in marketing cycles, with social heading down just as direct mail and email have done in the past.

In terms of alternatives, in other news CBS’ outdoor advertising division announced it is converting to a REIT, confirming real estate investing as a hot trend and buffer from taxes, but does it mean outdoor is back or dead and they are cashing out?

Maybe the New Myspace is the answer? Love of hate Justin Timberlake it is perhaps a chance to get ahead of the crowd and a chance to dominate a new platform before the competition gets in.

Just don’t underestimate the importance of mobile marketing for real estate as we move into the boom…
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