How To Get The Most Out Of Your Marketing Budget

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on Sep 27 in BestTransactionFunding

Real estate investors, especially those who are starting on a tight budget often find themselves faced with tough choices as to where to dedicate their marketing budgets. So how do you get the most out of what you’ve got?

The biggest problem most real estate investors encounter when planning their advertising is trying to split it between marketing to buyers and sellers. While you of course need both to make money from real estate investing, dividing your budget means decreasing your advertising effectiveness. If you can hone in on one side then you will find that you will get far more out of your budget.

Fortunately with so much inventory still out there between REOs, short sales, foreclosure auctions,  HUD homes and other wholesalers you really need to spend very little time and money on looking for sellers. Choosing a few select sources that can bring you discounted properties every week and getting a few bird dogs out there hunting for off market distressed homes should provide you all the inventory you need. This will allow you to spend more on attracting the most precious commodity of the moment, home buyers.

If you have plenty of buyers you will find flipping houses becomes extremely easy and you will have more investing opportunities than you can handle. By cultivating a large database of buyers first you will also be able to take advantage transactional funding which not only makes turning properties faster but will keep you flush with cash which can be invested into more marketing, helping you to rocket your real estate investing career even further than you imagined.

Types of buyer marketing that you may want explore which can provide maximum reach and ROI on your time and dollars include social media, webinars and cross promotions and joint ventures with strategic business partners.

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