Looking for easy and efficient ways to spark more inbound real estate leads as we break into 2015?
The moves real estate wholesalers make now will not only determine how well they bounce forward in January, but for the rest of 2015, and beyond. There are plenty of distractions and extra expenses at this time of year, and most need a sharp kick start in new lead flow to load the pipeline. So what are some of the affordable, fast and effective ways to make new connections, convert existing contacts and get some momentum going?
1. Launch a New Twitter Handle
Twitter continues to be a great platform for real estate professionals and spreading the word fast, even without engaging in paid Twitter advertising. So launch a new Twitter account. Perhaps a niche account or a personalized account will help gain more visibility and click-throughs. Some property wholesalers might even find that simply switching their Twitter handles can help them quickly stack up new followers and gain more retweets.
2. Send Those Emails
Regardless of whether you already send weekly emails, or have been slacking this is the ideal time to send out a new round to lead lists, past clients, industry professionals, and friends and family. Thank them for their loyalty, or celebrate the New Year, but don’t be afraid to keep it short and sweet, and to make a big, bold call to action.
3. Publish Guest Articles and Blogs
Tap the existing followings and traffic of others by reaching their audience through fresh guest blogs and articles published on third party sites. Right now many of these online portals are needing extra content to bounce back from the holidays, making it the ideal time for new collaborations.
4. Unleash a PR Barrage
January is a fantastic time to make some noise, capture attention, and dominate mind-share in your niche with self-published press releases. Let the world know about your new services and product additions, give the media something to spread, create a buzz, put the competition on the defensive, and generate new internet and phone leads. There are both free and paid publishing options to choose from. Test them both.
5. Launch Competitions
Competitions and contests are a great way to spark a buzz, ignite sharing, and get people excited about contacting you. Very basic contests can be launched on Facebook in minutes, though some highly successful ones have involved branded sponsors, toll free numbers to call in on, and attractive giveaways such as paying winner’s mortgage payments.
6. Arrange a Meet Up
Meet ups can be great ways to bring together new prospects, past clients, strategic partners and new referral partners in a powerful way that can generate live warm leads on the spot. Consider getting together in coworking spaces, over ‘eat-ups’, hosting a real estate trends panel, or doubling them as open houses.
Authored by Best Transaction Funding
BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.
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