What can the world’s top marketer teach real estate investors about blogging?
Seth Godin is a Direct Marketing Association Hall of Fame inductee, author of 17 best-selling books, and the blogger that top bloggers go to for advice. How can real estate investors replicate his success and rocket the results from their blogs?
Blog Consistently
Seth is a national speaker, teacher, and writer, yet he manages to blog every day. In a recent interview with Tim Ferriss he says he actually writes 5 blog posts every day. While most property wholesalers, flippers, and real estate CEOs don’t have that kind of time themselves; they can recruit outsourced assistants and ensure they publish something on their blog each day, week, or month. Everything else comes second to this consistency.
Give Value First
Seth rarely pitches his own products on his blog. And that is no doubt one of the reasons people keep opening his email updates and read it religiously. He gives, gives, and gives some more. By giving he earns trust and attention. When he does get around to pitching a service or product, his blog readers know that because of his generosity that whatever he is selling must be worth it.
Give People What They Want to Buy
Want to sell more? Give people what they want to buy, and read. What is it that your prospects really want to know about? What type of service are they really looking for? It really doesn’t matter if you think it is important or valuable. It is about what they want.
Short Blog Posts Still Work
While some real estate blogs are continually trying to stretch the length of their posts to 800 words, 1,000 words, and even over 2,000 words. Often just because they heard someone say that Google likes longer posts. How many properties has Google bought from you or sold to you recently? Meanwhile Seth Godin is famous for blog posts which are often just a couple lines long. And people read them. Both long and short posts can work, but don’t forget who you are writing for.
You Are Capable of a Lot More
If there is one thing that Seth wants you to know it is that you are capable of achieving a lot more. If you just set your goals a little higher, or a lot higher you may be amazed at what you can achieve. Can you get to daily blogging on your real estate website? Then scale from 10 deals a year to 100 deals a year? How about finding an even more impactful way to leave a legacy than just amassing lots of zeros in your bank account?
Focus on what is Most Important
Streamline your life, your real estate marketing, and your blog to get more of what matters most. Say no to more distractions. Don’t get side tracked with all types of bells and whistles. Don’t go off on detours which just take you further from your goals. Seth’s blog is truly no frills. Yet, it works. And he still has time to cook dinner for his family every night.
Constantly Be Learning and Discovering
If you want more success you’ve got to be constantly be learning, discovering, and trying things. Seth says he only has more successes than most because he has tried more times. He also has more failures than most, and is most proud of that. Because he tried. He doesn’t sweat the typos, or worry about making wrong predictions, or reading opinions about his work. He just keeps trying new things. Try real estate blogs that are short, long, medium length, that have links, or no links, that use keywords, and no SEO keywords, that blatantly sell, and others that don’t sell at all. You can’t get more results and close more deals unless you are trying new things.
Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.
"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
- Frank Olaitan, Real Estate Investor, MD
"I can't thank you and your company enough for providing funding for our latest project, and right at the last minute. You came through with funding in less than 24 hours and coordinated with the closing agent and attorneys like you had been involved with our project the entire way. I'll know exactly where to call for the funding we'll need for our next project."
- Dave Pricken, Real Estate Investor, NJ
"Thank you so much! I just had a talk with our Realtor on both properties and told him amazing things about your company!... Normally I rehab the houses and re resells them. I just don't have the patience for that work anymore. This [transactional funding] is such a better way for me and less stress."
- Steven Kupecz, Real Estate Investor, TN
"We want to thank you for the exceptional customer service you provided. No one comes close. We had contacted a competitor the same time we contacted your company. Your company responded with in a few minutes while the competitor has yet to respond weeks later even after multiple phone calls and emails. Thanks again for the unmatched customer service."
"We had looked into several transaction lenders for a couple properties we were trying to flip. Your company was the most responsive and had the best pricing. Even though we had logistics issues with the B/C lender, your company acted very professionally and handled our requests beyond our expectations."
"Thank you for your commitment to an excellent customer experience."
- Phoenix Properties, LLC, Ronald Destefani, Investor, PA
"I was studying on how transactional funding works and you guys had the best and most thorough explanations posted so I could fully understand the details in back to back closing. I'd already started setting everything up but your video confirmed that I'm on the right track."
- La'Donna Turnipseed-Scott, Investor, LA
"....a few months back, I happened upon a video, on your site, regarding the use of transactional funding with Hud properties; and I found myself replaying the video over and over because of the value that I saw in the message...it actually explained the process, step-by-step on how to submit a Hud deal by using transactional funding. Once I completed the video, my initial response was to take immediate action by duplicating what I had learned from the video into real time. So I did some research on properties in a market where I knew I had buyers; and put together a hud deal. I then located a realtor able and willing to submit my bid online and within a couple of days, to my surprise, received a call telling me that I had won – my very 1st Hud bid."
"To you I say, ”KUDOS to Best Transactional Funding and Thank you for providing the education and services to Real Estate Entrepreneurs like me. Please keep up the good work!'"
- T. A. Davis, Investor, NJ
"You each deserve high marks for your wonderfully quick response time to each of our questions and requests! You hit home runs with us! Your application system was easy to use. Our deal met your qualifications and every time Rob Kozak or any member of Mystic Properties, LLC phoned, we received a "real" person dialing back to speak with us.
Your patience and persistence were exceptional in dealing with our business interests. Thank you for such great customer service! We look forward to working with your staff, again, in the future. We like referring people to you, as us, our team would have missed-out on an excellent earning opportunity.
Your help negotiating with our title company made our back-to-back deal, finally happen. People noticed on settlement day how effectively and efficiently your part of the transaction was organized and executed. Again, thank you for truthfully being the "BEST" at what you do!"
- Diane McAdams, Mystic Properties, LLC, Real Estate Investor, Pennsylvania
"Boy, you guys are impressive! I can’t thank you enough for scrambling and getting my deal done at the last minute like that. You and your team were awesome!"
- Donna Bauer, The NoteBuyer Inc., Real Estate Investor, OH
"Thank you so much for working so diligently with me. Your services really are the "BEST". I look forward to working with you in the near future!"
- Ericka B., Real Estate Investor, CA