Facebook Hijacks Real Estate Investors’ Emails

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on Jun 26 in BestTransactionFunding
News broke this week of Facebook ‘hijacking’ user’s emails. So is this last straw and time to ditch the social network or are its marketing opportunities only getting better for real estate investors?

Bloggers broke the story about the social networking giant ‘forcing’ a new @facebook.com email address on its users and publicly displaying it on their timelines and pages. Many are annoyed by this and some may desire to block this and change the address but on the upside this means 900 million email addresses for real estate investors to grab from the web for future marketing. It potentially means an easier way to contact Facebook users, get them to like investors’ pages and offers a backup in case pages and fan lists are ever lost.

Some attention seeking reporters have been predicting the downfall of Facebook in 5 to 7 years from now but the reality is that share prices are moving back up and a new blitz of marketing opportunities are making the platform much more profitable and attractive for real estate investing pros. 7 years is a long way away and savvy investors could easily be retired by then is they hustle now.

New marketing opportunities being rolled out by Facebook include more targeted marketing with the Facebook Exchange, Sponsored Stories which can also be featured on Zynga and one click ad set up for adding affiliate products to offset marketing expenses.

Despite this all potentially leading to a lot more noise for consumers all at once, let’s face it, millions of users are hopelessly addicted to the social network and are no tied in tighter than ever, especially with the always on feature on the new iPhone OS. In fact, if real estate investors don’t have another mobile marketing strategy in place this is an easy and fast way to get on the train.
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