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Real Estate Investing & The California Wildfires

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on Thursday, 26 October 2017
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Recent California wildfires have displaced thousands of residents. What help is available? How can real estate investors lend a hand?

The latest round of CA wildfires have dealt what may be one of the most catastrophic seasons on the state, with new record costs, and thousands forced from their homes. According to the state government website, 2017 has seen almost twice the average amount of acreage burned, with damage that could cost at least $1B, if not close to $5B. This includes around 8,500 residential homes which have been damaged or burned down.

The IRS has responded by extending some tax deadlines for those affected until January 31st, 2018. Victims may also be eligible for FEMA of up to $34,000 to help with funeral costs, emergency hospital bills, and housing expenses. There are also going to be a variety of agents and real estate investors looking to help house those displaced, and to offer quick sales for those who don’t want to, or can’t hang on and rebuild their homes.

A new report from UpNest shows data that suggests recent years of fires have not have much impact on the state’s property prices or demand. Yet, there are clearly many property owners who have lost everything, are still struggling to get back on track years down the line, and whose land is still badly scorched. The most immediate impact for real estate appears to be even worse lack of available housing, and rocketing rental and housing costs.

There is a huge need for fast acting real estate investors who can go in and help owners liquidate fire damaged homes, as well as for rebuilding and renovating them. Real estate wholesalers can play an urgent and much needed role in this, by finding, contracting to buy, and providing inventory to other investors who have more time and capital to reposition, remodel, and build. While fire damage and burnouts can typically be a roadblock for traditional mortgage financing, wholesalers can use Best Transaction Funding to acquire and flip these houses to cash buyers and those with flexible credit lines, that don’t rely on property inspections.

Summary

Data suggests that California housing prices are not likely to be slowed by recent fires. There is a big need for housing, and funding is available for fast flips. Wholesalers can help out by getting product in front of those with the time, money, patience to rebuild or rehab, while giving sellers the quick cash they need.

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Labor Day 2016 for Real Estate Wholesalers

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on Thursday, 01 September 2016
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Labor Day is here and it reminds experienced real estate wholesalers to leap into action…

There are many ways in which Labor Day brings important opportunities for property wholesalers. Here are 5 to put into play this 2016 Labor Day weekend, and over the other coming long weekends the rest of this year.

Holiday Sales

Labor Day sales offer the opportunity for real estate business people to grab supplies and even take advantage of deals on services at a discount. Use this opportunity to make your budget go further.

Real Estate Marketing

With more prospects at home and with more prospects with free time to read marketing messages this is a great time to up your game and make those connections. Write those contracts and take advantage of the current market.

Open House Events

This is the ideal time to host open house events. Tailor them to your ideal prospects. This could be real estate tours, cocktail parties, charity fundraisers, of family BBQs.

Teach Your Kids About Real Estate Investing

This is a great time to pass on your knowledge to your kids, and equip them for a successful life. Teach them what to look for in homes, how to collect information from FSBO signs, and some basic DIY skills.

Celebrate

Work is a gift. It’s great to be able to work in real estate and invest in it. Millions may never have that opportunity. Take time off to celebrate that, and recharge before hitting it hard again after the holiday. Set a good example for those around you of how to work hard, and take care of yourself, and to seize these moments to enjoy quality time with those you care about.

 

Authored by Best Transaction Funding - the leading source of transactional funding for real estate wholesalers, where 100% financing, and saying “Yes” is what we love doing all day long. Request your Proof Of Funds Letter today!

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Wholesaling Real Estate: Get Ready For The Back To School Sale

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on Thursday, 13 August 2015
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Are you ready for some serious discounts on wholesale properties?

Forget the pennies to be saved on tax free days and at back to school sales. You’ll be able to buy the whole class some new threads and books with the profit on a couple of fast wholesale deals.

The sizzling summer mover season is done. There are fewer regular retail buyers in the market. That means less competition for house deals. While lagging data will take a few months to catch up, home prices normally soften during this period. Sellers get nervous because they aren’t used to dealing with seasonal fluctuations. All they get is that no one is showing up for showings. No one is making offers. And if they have one; their Realtors are getting hungry for commissions. This all makes for an excellent time to swoop in and score great discounts on house deals, and to negotiate the terms you want from a power position. It’s even a good time to go back to stubborn sellers and agents and get them to come down to your price. Which of course should be even lower now.

At the same wholesalers should find that buy and hold investors are back from vacation, and are getting serious about business again. This may be a short window to get them, before holiday madness starts, but this puts the icing on the ideal conditions for wholesaling.

So dust off your buyers list, load up on inventory, and flip it!

With a good transactional lender there is no reason wholesalers can’t enjoy a flurry of deals right now. And if you’ve still got time get involved with local backpack drives, and help others in the community that aren’t banking as well as you yet.

Want more tax free days? How about 365 days of tax free real estate investing? Check out next week’s post on how to slash your 2015 taxes by $10,000, and enjoy tax free returns all next year…

Authored by Best Transaction Funding. BestTransactionFunding.com is your leading source of hard money loans and transactional funding and for real estate, where 100% financing, and saying “Yes” is what we love doing all day long.

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Over 10 Million Distressed US Homes Ripe For Real Estate Investors

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on Thursday, 18 June 2015
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New data reveals more than 10 million distressed homes that could be ripe for US real estate investors…

Even though some real estate investors say they have been feeling the pinch from fast rising property prices and a lack of inventory, there are many more distressed properties out there than many can fathom.

While US home equity has been racking up hundreds of billions of dollars in positive gains many US homes are still deep in distress. According to National Mortgage News there were around 5 million underwater homes in America in mid-June 2015. But that’s only a small part of the story. CoreLogic data shows 85% of homes under $200,000 are still underwater!

Think that’s a bigger number? Then add another 20% of mortgaged US homes, or just shy of 10 million homes that have less than 20% equity. These represent homeowners that are also in a tight spot. Between Realtor commissions, taxes, closing costs, pre-payment penalties, back interest and fees, HOA and condo dues, code enforcement violations, property taxes, and marketing expenses most of this group may not be able to sell conventionally either.

Want MORE deals? Check out the 50% to 74% rise in bank owned REOs revealed in this real estate blog post. Then ice that with fresh new residential and commercial mortgage delinquencies. And then there are all the properties that are not mortgaged, but are in distress due to property condition, divorce, past due taxes, and more. 10 million is just a small piece of the pie.

US banks just got slammed with new regulations in June 2015 too. Some of the biggest have finally found that skirting their obligations to help homeowners, grant short sales, and approve real loan modifications has caught up with them. In some cases this means they are banned from increasing their mortgage loan portfolio size. That means they have to shift bad loans and old loans off their books in order to make new ones and make more money. That’s a whole new world of motivation for banks to help investors buy these properties.

There may be some negotiating, and creative deal structuring and financing to be done, but it’s unlikely we’ve seen opportunity this big for US real estate investing since the days of the pioneers heading west.

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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Real Estate Investing: Don’t Get KO’d By These 3 Career Killers

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on Thursday, 21 May 2015
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These three pitfalls can derail investors fast…

As the US real estate market keeps marching up newer investors appear to be on the verge of falling into many of the same traps that caught their predecessors off guard. It doesn’t matter how much money you are making right now, and how rosy the outlook is. It can all come crashing down if real estate investors don’t stay on point. Few can fathom just how ugly it can get, unless they’ve already been there. But it is certainly better to learn from others’ mistakes than to repeat them yourself.

A search of online real estate forums shows investors making these blunders:

  1. Real estate and mortgage fraud
  2. Investing for negative cash flow and speculation
  3. Forgetting there is more to investing and life than just the money

Investors are openly debating committing mortgage fraud in some popular online forums. They might as well just turn themselves into the FBI now. Others are floating the idea of investing hundreds of thousands of dollars or leveraging themselves to the max to buy money pits that have negative cash flow.

Find out if Wholesaling is Legal Here and if Wholesaling Houses is Ethical Here

For most investing in real estate is about making more money. Everyone needs money to live today. There is even scientific data that shows that more money can make you happier (to a certain point). But when more money becomes the only goal, then it is a slippery slope where the perceived end always justifies the means.

Check out: How much money you need to be happy

The even more valuable and happiness advantage that comes from wholesaling houses

Read: How to get the most happiness for your buck

The Solutions

  • Stay focused on your ultimate goals daily
  • Refuse to falter from sound investment principles
  • Look for where deals do make sense rather than sacrificing to invest locally
  • Have an investment system which automatically keeps you in check

There are billions of dollars in real estate deals across the US. For some that might mean investing out of area, or out of state investing. Wholesaling houses and using transactional funding is a great way to always make your money when you buy, and lowering risk.

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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Real Estate Pushing New Surge In U.S. Millionaires

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on Thursday, 20 March 2014
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The proof is in – real estate investing in creating a surge in new U.S. millionaires…

Research from Fox Business and the Spectrem Group’s Annual Market Insights Report 2014 shows a dramatic rise in wealth. So just how rich are Americans now and how are they making so much money in what is supposed to be a ‘tough economy’?

According to the stats the number of millionaires in America actually hit a record high in 2013, up almost 2.54 million from 2008.

More notable numbers include:
• ‘Mass Affluent Households’ seeing an increase of 500k joining their ranks in 2013
• 352k more Americans reach Ultra High Net Worth status from 2008 to 2013
• Those worth $25M or more rose by 10%
• These figures do not include personal residences

Considering real estate has really been the only horse running in the race over the last few years it is clear that much of this wealth is a direct result of real estate investing.

The really great news for those reading this isn’t just that there is a lot more cash out there and end cash buyers to flip homes to, but that the housing market is really just warming up.

This means plenty more deals to be done in the years ahead. With big private equity bowing out and turning to funding rental property landlords to help them rehab and expand those wholesaling houses will not just find more bargain house deals coming online but an eager audience to sell them to fast.

The only missing pieces of the puzzle left for those that aren’t members of the above high net worth groups, and for those on them that want to get to the next level is to build better buyers lists and to tap into Best Transaction Funding to crank up the volume and rocket their wealth while the stars are aligned.
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5 Tips To Crush It With Facebook Ads For Real Estate Wholesaling

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on Wednesday, 11 September 2013
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Ready to ramp up your real estate wholesaling and close more deals for every dollar spent on marketing?

Many winced when Facebook began pushing paid advertising and changed the game for those that had relied on it as a ‘free’ real estate marketing platform, but in many ways new options and tools have turned it into the most profitable channel for wholesaling houses.

In fact, with a little tinkering and an hour getting familiar with the social network’s option many wholesalers will find that they can fire their social media teams and get even better results, with a higher ROI, and a lot less stress.

Here are 5 tips to crush it with Facebook ads…

1. Targeting
One of the absolute best elements of Facebook advertising is the ability to laser target messages and ads to get them in front of pin pointed prospects. Don’t overlook the power of this. You can not only choose who to go after by where they live, what devices they use and how old they are, but also who they work for, and what they are interested in. So for wholesalers this could mean targeting the followers of certain real estate investing gurus and authors of books.

2. Pay Per Click
Facebook promoted posts, boosting posts and CPM advertising can sometimes deliver superior results and returns than PPC, but for those that really can’t afford to gamble with their wholesaling marketing budgets or only want to engage in strategies that deliver guaranteed results consider pay-per-click. This enables investors to set how much they are willing to pay per lead, and you might be surprised at just how much traffic you can drive in for $1 a pop.

3. Images
Images are a big deal when it comes to Facebook ads for real estate. The rules can be sticky and mean text within images is a no, no. Consider Facebook’s new stock photography, Fotolia, or taking your own original pics. Give some thought to what will resonate with your prime prospects and create the emotional trigger to click through.

4. Constant Fan Base Building
While it’s become almost effortless to drive traffic directly through to landing pages and contacting wholesalers this also means that many leads don’t stop to Like pages. You want your page following to be constantly growing, and with authentic Likes in order to minimize marketing costs and maximize ROI. Fortunately the social giant has also made this effortless for DIY marketers with automated page promotion choices.

5. Engage
This can’t be said enough. Yes, you may be taking your wholesaling seriously and approaching it as a business, but leave out the ‘Social’ in social media and you’ll find it harder to gain traction. Be open, personal, warm and engage with questions.
Test it, tweak it, close more deals…
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Wholesaling Homes: Finding Inventory In Today's Hot Market

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on Thursday, 09 May 2013
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How can investors find more viable inventory in today’s hot real estate market?

Declining housing inventory levels may be providing a nice boost to home values across the U.S. but this is also making it seem harder for some investors to line up as many deals as they would like.

Publicly available housing inventory levels are now way beyond what is required for a normal, healthy and balanced real estate market. At the same time the situation is being compounded by a dramatic increase in competition in the industry as more Realtors and investors jump into the game of hunting home sellers.

To come out on top in the midst of the current fierce bidding wars over homes for sale those wholesaling homes can use transactional funding to make cash offers and close quickly, even if they don’t have great credit.

Still it is smart to find more ways to uncover deals and navigate around the competition to get better discounts too. This can include tapping into non-performing mortgage notes versus REOs, or looking to niches like marketing for probate properties and building relationships for access to the rising number of pocket listings.

Still, ambitious real estate investors can feel that they are falling short of their volume and income potential. So what’s the solution?

Those that want substantial amounts of leads and need them to flow in predictably or at least on demand can turn to pay for performance marketing in the form of third party telemarketing through outsourced call centers or PPC advertising via Google Adwords.

For those that are on ultra-tight budgets or hate writing checks for marketing regardless of the guarantee of real leads or ROI taking a guerilla marketing approach can still work well.

This doesn’t have to mean substandard results either. Hot cloud storage service DropBox is pure proof of this. DropBox launched during some of the toughest times for small businesses, went live amid a maze of other competitors, and at a time no one saw the value of cloud storage, or cared about having it. Still, they managed to accumulate many users even before going live, then rocketed to millions of customers with 18 months by focusing on word of mouth referrals and viral campaigns.

These are all tactics that can be adapted for hunting down or attracting distressed sellers for bagging more discounted deals for wholesaling homes. The potential is huge, if you really have the determination.

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How to Raise Funding for Your Real Estate Investing Startup

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on Wednesday, 27 March 2013
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What’s the best way for you to raise funding to kick off your real estate investing business?

There is a lot of buzz about raising funding for launching new startups today and many new real estate ventures are being given hundreds of thousands of dollars to pursue their dreams.

Some real estate pros have it down to a system of just asking a few key questions, but for most and those that want to really kick it in to high gear with a sizable amount of seed money, creating a great presentation is essential.

You can pitch in person armed with your iPad when networking, used organized events to get in front of angel investors, or use a website or crowdfunding platforms to show it off.

However, many are making critical mistakes that are crippling their efforts. A recent report by Silicon Valley’s Founder Institute reveals some of these top blunders as being:

1.  Failing to use visuals including graphs and charts

2.  Hard coding spreadsheets versus keeping them flexible to analyze different factors

3.  Using top down instead of bottom up projections

4.  Not being aware of total and niche market size

5. Not performing a cash flow analysis

6.  Underestimating variable costs like building materials and staffing

7. Grossly overpromising on potential revenues in the short term

While there is tons of capital out there for the taking, putting your real estate investment activities on hold and embarking on a mission to raise money first can be a slog and mean missing out on many of the best investment opportunities in the current market.

So perhaps a better option for many is to forego the partners, time, stress and upfront money outlay and use transactional funding instead. Using transactional funding for 100% financing to flip houses and raise your own cash can mean keeping all the profits for yourself and never needing to worry about pleasing partners or backers.

You can always diversify into alternative real estate investing strategies later on, and if you really want to raise more working capital down the road, at least you’ll have a proven system and can negotiate from a position of power to get better terms and retain more control.

 

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3 Keys to Massive Wholesaling Profits in 2013

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on Thursday, 31 January 2013
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2013 is lining up to be the best year ever seen for real estate investing and flipping houses. However, only those wired into the right trends, recognizing the most critical factors and positioning themselves accordingly will be those to reap the incredible rewards to be had.

So if you want to flip more homes than ever and reel in amazing profits what do you need to know and act on right now?

1. Move on the Fastest Growing Niche

All investors and wholesalers especially should be comforted to see big builders and even a lot of private equity moving out of the distressed residential space this year and back into building new homes and commercial debt. However, there will be plenty of new, green competition looking to cash in too. The easy deals with the biggest profits will be enjoyed by those that find an angle which allows them to side step the competition and grab great discounts on properties in the fastest moving niches.

One of these is certainly the high end market. In California 2012 saw million dollar plus home sales return to 2007 territory and a new record set for homes selling for over $5 million.

2. Capitalizing on the Most In Demand Area

The real estate landscape and migration patterns are changing dramatically. Tech, jobs, economic and security issues are pushing a major shift in where people are moving to and fleeing from, while the media continues to play a big role in directing the flow of investment capital by predicting new ‘hot spots’.

Recent data suggests more Americans are exiting states like NJ, IL and New York and are heading to DC, WV NV and the Carolinas.

3. Content

If content was critical for marketing last year, great content is 10 times as critical for success in 2013. Those looking for easy to close deals, fast flips, to get top dollar on re-sales and build a better buyers list this year will find no better marketing and branding tool for positioning themselves and forcing action that top notch content. Those that think they can skimp here will be those wondering what went wrong when they aren’t seeing the results they expected and have been spinning their wheels for months.
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Real Estate Marketing: Message Zuckerberg for $100

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on Thursday, 17 January 2013
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Would you pay $100 to get your real estate marketing message in Mark Zuckerberg’s priority inbox?

Facebook seems to have been coming up with all types of wild and crazy ideas lately, but are they setting up more incredible marketing opportunities for investors flipping houses or has Mark Zuckerberg’s ego and eccentricity just whisked his mind off to another planet?

This week’s big mystery event at Facebook turned out to be what most consider such a pathetic attempt at search that most of the media, including the most popular tech blogs have completely ignored it and refused to report on it.

This follows hot on the heels of Facebook beginning to charge for sending messages. This has ranged from $1 for the average Joe to an incredibly lofty and perhaps overly egotistical $100 to send marketing messages right to Mark Zuckerberg himself. And don’t forget the huge Instagram privacy debacle a few weeks ago.

So what’s the deal?

It is possible that this is just a chain of horrible moves in which case the social network is seriously unlikely to last much longer. On the other hand it could be an incredibly intelligent and creative series of marketing tests.

Think about it. All of the recent news and last few years have not only meant free PR for Facebook but free testing, market research, content and highly detailed and targeted lead list building, much of which was provide gratis by real estate investors.

If amassing data to create the world’s largest and most extensive database of consumers for extremely targeted marketing was Mark’s intent the whole time, he’s not done a bad job of it.
While you might not consider Zuckerberg himself a qualified enough “ready, willing and able” buyer right now, real estate leads have sold for more than $100 a pop in the past. Multiply that by 1 trillion leads, and resold several thousand times and that’s some serious dough.

Of course it is unlikely it will fly for most real estate investors at those prices or perhaps not even 50 cents a pop considering how many fake profiles are there. However, there are some important lessons to be taken away.

For a start how can you leverage others and how can you grab as many Facebook contacts as possible and store them for ongoing marketing outside of Facebook when it becomes too expensive?

Of course people will get sick of their info being used and sold by Facebook before too long. Credit bureaus do it, and you don’t really have a choice about using them, but people can opt out of Facebook.

So this could really mark the turn in marketing cycles, with social heading down just as direct mail and email have done in the past.

In terms of alternatives, in other news CBS’ outdoor advertising division announced it is converting to a REIT, confirming real estate investing as a hot trend and buffer from taxes, but does it mean outdoor is back or dead and they are cashing out?

Maybe the New Myspace is the answer? Love of hate Justin Timberlake it is perhaps a chance to get ahead of the crowd and a chance to dominate a new platform before the competition gets in.

Just don’t underestimate the importance of mobile marketing for real estate as we move into the boom…
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Real Estate Investment Destroying Silicon Valley

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on Wednesday, 24 October 2012
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Silicon Valley takes a slap to the face from a hot real estate market which is stealing away investment dollars…

Not only did Mark Zuckerberg reportedly get burned by the real estate market by overpaying $1 million for his new home but real estate IPOs are putting Facebook to shame too.

Recent real estate IPOs from Realogy and Trulia not only pulled off pricing themselves at the top end of their ranges but saw huge growth from the get go.

Understandably this and the huge new surge in the real estate market and interest in investing in property is causing a good amount of concern in the tech community and among new startups. Perhaps they got into the wrong industry at the wrong time as funding and capital floods into the real estate market?

Of course both go hand in hand and real estate investors can use tech for better results and more profit as well as for enjoying more free time and flexibility. However, when it comes down to investing your own money or starting a business then you might want to look to real estate investing as the safest vehicle with the most growth potential for the next decade, especially if you want to get funded.

Even better, thanks to the emergence of transactional lending investors and entrepreneurs really don’t even need to have cash, good credit or be related to a VC big wig to get started in real estate investing.

Transactional funding serves up to 100% financing for real estate acquisitions, plus closing costs enabling no money down investing and flipping for handsome profits.

So perhaps even if you really love the idea of a tech startup perhaps leveraging real estate investing to make some fast cash is the key to diversifying your income and generating fast cash to fund your business idea. Or if you do have capital to put to work you can focus it on others areas of your real estate investment business to speed up results.

However, there is of course nothing wrong with blending the two (tech and real estate) to come up with a winning product or service to serve other investors and consumers to take advantage of the best of both worlds. This way you can increase both your odds of long term success and upside potential while benefiting from a proven income generator right now.

So what are you waiting for?

 

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Californian Exodus Changing the Real Estate Map

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Where are the real estate deals now?

While the real estate recovery is well underway, new trends are changing which areas are most likely to see the most growth, appreciation and hold the biggest profits for investors.

This week the news headlines highlighted the ongoing mass exodus from California. Over the last couple of decades almost 3.5 million individuals have fled the state according to the U.S. Census Bureau. Experts and surveys put this down to a search for more affordable real estate, a cheaper cost of living, better government and more business friendly environments.

A recent study reveals that those fleeing the Golden State are mostly heading to Texas, Nevada, Oregon, Arizona, Washington, Idaho, Georgia, Utah, Colorado and South Carolina. It can also be assumed that these states are also the beneficiaries of immigration from other regions as well for the same reasons.

As the real estate recovery picks up and depending on who wins the election and what is done in terms of taxes on the highest income earners and easing burdens on small business we will also see more migration between states and countries.

If things don’t turn for the better soon, this could even mean more talent, entrepreneurs and wealthy individuals leaving the U.S. for residency elsewhere.

Savvy real estate investors will be watching these trends and migration figures. Will there be more equity growth and real estate investing volume to be found in more affordable states with lower unemployment rates and will popular international cities like San Francisco, Miami and New York see a trend in even smaller housing units used by those simply jetting in to visit family and sign deals while keep the majority of their wealth and larger estates offshore?
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Critical Security Threats for Real Estate Investors

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on Tuesday, 04 September 2012
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What is the FBI doing with your phone data, was your information just leaked on the web and are you prepared for having your entire online presence vaporized?

Real estate investors are under more threats than ever before and unless they are prepared not only can their identities be stolen but their online businesses and data can be wiped out overnight!

What’s the FBI doing with your Information Now?

Hackers just published 1 million Apple device ID’s on the web, was yours one of them?

Worse, the hack which tapped more than 12 million Apple user IDs, mobile phone numbers, addresses and names involved the laptop of a top regional FBI cyber-crime supervisor. Besides the immediate threat of investors’ data being leaked many may wonder what the FBI is doing with their information and how they got it?

Backup or be put out of Business

On Friday another major issue for real estate investors emerged as an Apple customer service representative handed over control of accounts to a hacker. This resulted in the targeting of a California journalist who had his Mac, iPhone and iPad wiped clean, email accounts and web based file storage wiped out and social media account hijacked. What would that do to your real estate investing business?

Besides the immediate interruption of contact and potentially business killing messages being sent from your email addresses and social media profiles it would mean losing all data on current and past deals as could mean your bank accounts being compromised too.

Clearly this would be devastating to any real estate investor. So how can you protect against it?

1. Make sure to use multiple step verification for all accounts when possible
2. Use a strong and unique password for each account you have
3. Don’t rely on one cloud database for file storage; back up locally and if you use iCloud also backup to Google Drive, Drop Box or other web file storage system
4. Have a backup device for getting online, taking calls and staying connected
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3 [New] Real Estate Prospecting Strategies

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While prospecting is perhaps 90% responsible for the success or failure of real estate investors today, many fail to have a real strategy to guide them.

Instead most investors fly by the seat of their pants, jumping on whatever appears to be the thing to do at the moment. This doesn’t just apply to individual or different marketing tactics or materials either, most investor’s marketing and branding is so incredibly fragmented it is difficult to make them out.

Real estate investing companies need a mission, vision and overall, master prospecting philosophy which guides their brand, marketing tactics and daily decision making. Without this it is difficult to stay on course and achieve goals not to mention ensuring longevity.

There are 3 approaches to choose from, pick one:

1. The Car Salesman

Aka the stock broker or door-to-door salesman strategy revolves around the hard sales pitch. It means capitalizing on every opportunity to the ‘maximum’ or in essence refusing to hang up on the telemarketing call till the deal is closed or the prospect hangs up first. There are advantages to this technique and it often works. It may not make friends but it can make dollars in the short term. The only problem when it comes to applying it to real estate is that unlike selling a car or switching phone service it takes a long time to close on a home and leaves a lot of room to back out. Plus, of course it means burning through staff fast, poor moral and making enemies of the public fast.

2. The Politician

Realtor Mag recently proposed adopting a “Mayorism” philosophy to marketing. Or in other words market as if you were running for an elected office. The meeting and greeting and choosing a policy (niche) to stand on and even using TV and fancy dinners can work. Though you might want to gift the sleaze, competitor bashing and lies a break if you plan to be around for the next election.

3. The Philanthropist

What if instead of focusing on ‘selling’ prospects or simply boosting up your own personal brand you focused on serving more customers? This is hard to fake and will back fire if you do. However, it only makes sense. What would happen if you put all your energy into and focus on helping more people own homes, helping more struggling homeowners escape foreclosure and get out of debt and helped communities by turning around more homes and improving neighborhoods? The more you help, the more you profit. However, in order to be authentic it may require most to make some fundamental changes to their structure and systems.

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Google Gifts 3 Powerful Prospecting Tools to Investors

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on Tuesday, 14 August 2012
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While Facebook’s stock price continues slide and the social network desperately tries to stay alive Google is continuing to roll out new power tools for real estate investors…

Google has already rapidly been accelerating itself as the preferred platform for business networking, while the tech giant continues to roll out upgrades like Google Drive and the nimble new Chrome browser which allows users to seamlessly switch between desktop and mobile devices. While these all make doing business easier for real estate investors there are 3 other new announcements which promise to increase marketing opportunities for investing.

3 New Google Power Tools for Real Estate Investing:

1. Google Plus Vanity URLs

Google just announced it is rolling out the ability for investors to acquire their own custom URLs for Google . Like web domain names and custom Twitter and Facebook URLs these domains promise to become incredibly valuable online real estate. There will only be one “plus.google.com/realestate”. If RealEstate.com sold for over $8 million you can imagine a custom URL like this could quickly build up some serious equity, perhaps even more than the rest of your real estate business. Of course access is currently limited to top name brands and celebs but as soon as they are open to the public the rush will be huge, so don’t miss out.

2. Google Local

Google recently merged its old business listing platform into Google Local for better social and search integration. Some real estate investing related businesses are already boasting real, live leads from this so don’t forget to claim your listing.

3. Email SEO

Google’s latest SEO change means the search engine will tap Gmail accounts and serve up emails in search results. The bottom line is if you are in prospects’ inboxes you have a short cut for top Google rankings, while compounding the value and ROI of your email marketing campaigns, so get on it!

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Real Estate Marketing Hacks: Save Money on Content Marketing

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on Tuesday, 07 August 2012
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Content is becoming increasingly crucial to successful and profitable real estate investing but how can you win at content marketing without going broke first?

A slew of search engine algorithm changes (with more to come) has only increased the value and importance of great content and lots of it for winning more real estate business.

Volume is important too. There is a direct correlation between those who post more frequently and higher earnings. Then there is static website content and email marketing as well as offline marketing pieces including direct mail, print and PR which al rely on great copywriting for maximum effectiveness and ROI.

So with all this need for content and no substitute for high quality, original content (as the less fresh and crispy the more damage it will do to your real estate investing efforts), how can investors afford it?

For a start real estate investors need to budget for hiring great top level writers and do it right the first time so they don’t have to redo everything, wasting money and lead time. This also means budgeting for increasing content costs as the best writers become more in demand, just as REOs are.

However, there are many ways investors can save and make their budgets go further without sacrificing results. Delegating down is essential. Don’t weigh yourself down with tasks that you can hire someone else to do. Also while you need great writers who may not be cheap, don’t bog them down with submission, spinning and syndication when an inexpensive VA can do that for far less.

Re-purpose content as much as possible too. Physical newsletters can also be used for email marketing. Blog posts can be used to fill up newsletters and can be spliced off for social media posts too, as can articles and press releases. If you are operating dozens of social profiles and blogs for a larger presence and SEO and you must spin, opt for manual spinning of your own high quality original pieces and have it done by hand by a lower level writer after your top gun crafts the master copy.

Finally, look for ways to collaborate. Feature interviews with other related professionals and link to each other and vice versa, invite others to guest blog occasionally without turning your blog into and ad space and offer to guest blog for others.
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4 Real Estate Marketing Strategies for Hot Seller Leads

by blogger1
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on Tuesday, 31 July 2012
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Ready to crank up your marketing and land hot motivated seller leads?

Perhaps one day investors will get a payout from a class action suit against banks and mortgage lenders for rigging REO sales and pushing up prices but until then current trends mean bidding carefully or finding new ways to get better bargains on distressed homes for flipping.

Here are 4 real estate marketing strategies you may not have tried yet…

1. Auto Dialing Systems

Lead generation and web based auto dialer systems like Campaign Dialer from DYL.com offer investors a power tool for phone marketing. This system in particular is ideal for real estate investing companies and solo investors, enabling them to make over 100 calls an hour and only connecting with live prospects.

2. Contests & Giveaways

Yard signs, social media, radio and direct mail are all great ways of getting in front of struggling homeowners who need to sell, however, they still often lack a powerful enough call to action or at least one which is appealing enough. How about setting up a toll free hot line to sign up for a giveaway of a free month’s mortgage payment or $500 cash towards moving costs? Each caller’s details can be captured and once familiar with your brand will be much more receptive to future marketing.

3. Press Releases

With some much competition and marketing noise out there today homeowners are so burnt out they instantly shut down as soon as they smell anything that remotely resembles a sales pitch. This means the best way to hook new business is simply by being there at the right time and being seeing as a credible and valuable resource. With online press release distribution this is easy. Get featured in the news, become the local expert overnight and build your website ranking all at the same time.

4. Email Marketing

OK, email marketing may not be new but it is working incredibly well for those embracing the latest strategies. There are two ways to approach this. This first with short and sweet messages with a personal tone, quickly directing recipients to visit web assets where the real conversion happens. The second is the reverse, opting for a long form email newsletter packed with valuable info. A third idea is to send videos directly within emails. Though no matter which way you go including links to social media and blogs and incorporating a call button to initiate a live conversation can do wonders for results.
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4 Real Estate Marketing Strategies for Hot Seller Leads

by blogger1
blogger1
Guest has not set their biography yet
User is currently offline
on Tuesday, 31 July 2012
BestTransactionFunding
Ready to crank up your marketing and land hot motivated seller leads?

Perhaps one day investors will get a payout from a class action suit against banks and mortgage lenders for rigging REO sales and pushing up prices but until then current trends mean bidding carefully or finding new ways to get better bargains on distressed homes for flipping.

Here are 4 real estate marketing strategies you may not have tried yet…

1. Auto Dialing Systems

Lead generation and web based auto dialer systems like Campaign Dialer from DYL.com offer investors a power tool for phone marketing. This system in particular is ideal for real estate investing companies and solo investors, enabling them to make over 100 calls an hour and only connecting with live prospects.

2. Contests & Giveaways

Yard signs, social media, radio and direct mail are all great ways of getting in front of struggling homeowners who need to sell, however, they still often lack a powerful enough call to action or at least one which is appealing enough. How about setting up a toll free hot line to sign up for a giveaway of a free month’s mortgage payment or $500 cash towards moving costs? Each caller’s details can be captured and once familiar with your brand will be much more receptive to future marketing.

3. Press Releases

With some much competition and marketing noise out there today homeowners are so burnt out they instantly shut down as soon as they smell anything that remotely resembles a sales pitch. This means the best way to hook new business is simply by being there at the right time and being seeing as a credible and valuable resource. With online press release distribution this is easy. Get featured in the news, become the local expert overnight and build your website ranking all at the same time.

4. Email Marketing

OK, email marketing may not be new but it is working incredibly well for those embracing the latest strategies. There are two ways to approach this. This first with short and sweet messages with a personal tone, quickly directing recipients to visit web assets where the real conversion happens. The second is the reverse, opting for a long form email newsletter packed with valuable info. A third idea is to send videos directly within emails. Though no matter which way you go including links to social media and blogs and incorporating a call button to initiate a live conversation can do wonders for results.
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Real Estate Investing with Your Spouse: For Richer or Poorer?

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on Tuesday, 10 July 2012
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Many real estate investors are attracted to the idea of enrolling their spouse’s assistance in their businesses. For some it results in an incredibly profitable super power partnership and brings them closer together. For others it just brings stress and major relationship confrontations.

So should you get into flipping houses with your spouse, avoid it like the plague and if you do take the leap how can you make it work successfully?

The Pros of Real Estate Investing with Your Spouse:

  • Low cost help
  • A partner and teammate you can trust
  • Not having to share the wealth with other partners
  • Sending more time together
  • Fully supported in what you are doing
  • Achieving results and goals faster
  • A partner who compliments you and may have strengths you don’t

The Cons of Real Estate Investing with Your Spouse:

  • No diversity in household income
  • Together all the time
  • Potential for major confrontation when emotions effect business
  • Temptation to put more personal income and assets on the line than prudent
  • No separation of work and home
  • When personal or business relationship goes bad it all falls apart together

Ensuring a Successful Investment Partnership Together

Besides weighing the above pros and cons it is important for couples to really determine their passion for real estate investing and what roles they will assume. If your partner isn’t as hot on it as you are it will likely lead to them letting you down, you becoming frustrated at their performance and potentially be devastating for your relationship.

Take your time to talk it over. Define who will lead and if one of you should deal with certain elements of the business rather than the other. Perhaps one of you is better behind the scenes and dealing with the numbers and the other being the networker and dealing with face to face interaction. Perhaps one of you could get a real estate license?

Despite how much you both think it is a great idea to work on flipping houses together now recognize things can change and people’s passions can change. Layout a framework for what to do when priorities alter or it isn’t working out so that you can amicably adjust without it destroying your personal relationship. Maintain great communication above all else and recognize when it is time to replace them. Otherwise if things aren’t great at home it will affect your real estate investing profits and income and snowball into something worse.

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