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Real Estate Wholesaling Marketing: The Biggest Mistakes Investors Are Making Now

by blogger1
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on Thursday, 06 June 2019
BestTransactionFunding

 

We are entering one of the best phases of the real estate marketing for wholesalers. To make the most of it, it is vital that investors avoid these very common, big blunders, and get a lot more from their time, budget and efforts.


Watch out for these frequent pitfalls, and know what to do instead…


SEO Keywords

Most real estate investors are completely lost when it comes to SEO, Google rankings and keywords. Many try to DIY patch together some knowledge from old, out of date and amatuer information. Then end up blowing their marketing budgets without getting the real returns they hoped for.


Many are plowing a lot of their time, energy and money into trying to rank for keyword phrases like “we buy houses NYC,” without even thinking about it. Someone with no real real estate marketing experience said that this keyword had the most search volume, or they saw a competitor doing it.


Pause and think for a second.


If you are trying to connect with motivated sellers, what are they most likely going to type into Google? There may be thousands of other investors searching for that phrase, because they were told the same thing, but what are sellers actually Googling?


When thinking about keywords, you not only want search volume, but commercial value too. You want to rank for something that is going to turn into dollars.


Besides, if this is the hottest keyword phrase in your market, and you are going up against the likes of Zillow, who is happy to bid over $25 just for a click, and happily throws away billions of dollars a year just to drown out the competition, is it worth it? Or are you just getting sucked into their game that is designed to put you out of business?


SEO and Google Ads can work, but most need to apply a little more strategy and common sense in order to create a campaign that is profitable.


Content Length

Content is still a huge part, if not the core of all real estate marketing. There are many forms, but blogs and articles are still the heart of that. Just be careful about getting caught up on content length.


One month someone posts that the ideal length has moved from 250 to 500 words. Then a year later someone says that blogs need to be at least 2,000 words. Then back to 1,000. By the time you read it, you’ve missed the boat, and it’s changed again.


There can be advantages of very long form content. Yet, there are two big pitfalls too. Firstly, you are going to pay a lot more per piece. If it costs $100 for a standard 500 word blog post, expect to pay double for 1,000 words, and double that for 2,000 words. Instead, you could have gotten 4 articles for the same budget, and given Google the consistency it loves most.


Secondly, who is going to read it? When was the last time you had the time to read a 2,000 word blog post? That’s something like 10 pages of a book. Content needs to be actionable. Your prospects have to be able to digest it and still have time to take action when done, before getting distracted by something else.


If you’re still reading this, this post is already double the normal length we publish!


Don’t Bank it All on a 3rd Party Platform

Your business and income will never be sustainable and reliable if you are betting it all on one of two third party platforms. We’ve seen it with Facebook and Google, and we’ll see it again. These can be great tools, but should be just a part of your business. Be sure to be investing as much in online assets you actually own. Like your own website.


Hiring Marketing Help

It’s pretty ludicrous to pay a social media marketer (who often has little real experience) a $3,000 fee to run $3,000 worth of ads in a test for you. If you did it yourself, and got it 50% wrong, you’d still be at the same level, only you got double the exposure.


However, the bigger mistake that real estate investors make is not hiring the best they possibly can. Look at any really successful entrepreneur, investor or company. The difference between them and all the millions who didn’t make it is primarily that they hired the best help.


So, even if you can’t afford to hire them to do a lot, you’ll probably get a lot better return by using the best possible help, and then using the profits from that to scale up.


You know from going into any store or using any service that poor service and employees are the fastest way to put yourself out of business. Don’t make the same mistake.


Communication

Even if wholesalers get everything else right, this usually ruins any potential deals.


Here’s the bottom line, every prospect is going to have their own preferred method of communicating. You can choose to only deal with people who will call and talk by phone, but then your lead pool might instantly shrink to 2% out of 100% of the available market. Talk about a huge waste of advertising dollars.


Most people don’t answer the phone today. Most prefer text and email. Many are even moving to only talking via social media DMs.


If you want to ensure every potential lead really has a chance of closing, be sure you have as many communication options available as possible.


The Wheel

So many investors are trying to replicate reinventing the wheel, when it already exists. This especially applies to generating lead lists. Would you really go out to your garage and try to reinvent and manufacture your own wheel and tire for your car next time you get a flat? Or would you just put on a spare, or preferably have a pro do it for you? Marketing funnels are important, but many investors are spending months and obscene amounts of money when they could have all the leads to contact that they can handle today, for a fraction of the amount. Before you create anything from scratch for your business, see if there is an existing solution you can plug in or at least replicate. Do the math on the upfront hard costs and your time.

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The Latest On Mobile Marketing For Wholesalers [Not What You Think...]

by blogger1
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on Thursday, 31 October 2013
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Mobile isn’t just a great medium for wholesaling marketing for real estate investors today, it offers a way to level the playing field, increase conversions and even get the jump on the competition. However, mobile marketing isn’t evolving quite as many anticipated. So what tactics can wholesalers leverage to get the edge?

Whether you are a solo investor just starting out or the CEO of a real estate investing franchise network mobile simply can’t be ignored. Virtually everyone has a mobile phone today and they are increasingly using them to do more research, shopping and find help. This also means that when they are using their mobile devices they are often in the right place, at the right time and right mindset for not just receiving messaging but eagerly taking action on it too. That means higher response rates, conversions and marketing ROI.

Four Ways to Engage Mobile & Win:

1. Your Mobile Optimized Site

Gone are the days of running multiple sites for desktops and mobile. Most independent business owners ought to be aware of the need for mobile responsive designed sites which automatically resize themselves to fit user’s screens. This should be old news. Tomorrow’s leaders, big leader generators and closers are now utilizing responsive sites which automatically personalize user experience on times they’ve visited, where they came from, and status in the pipeline.

2. Social

Social is the easy short cut to tapping into mobile prospecting for most real estate investors. It can be as cheap as free. However, it can also certainly pay to embrace paid Facebook and Twitter ads. Odds are a good portion of your traffic is coming from these channels already. You just need to turn up the volume.

3. Mobile Search

For those hungry for inbound leads and who have already been working on building their content efforts can be dramatically increased when complimented by paid search advertising. Many investors, including some of those with the bigger pockets that are spending six figures on Google Adwords aren’t bidding on mobile yet. Use this to leave the playing field for your budget. Think mobile text ads, video ads and even better – click-2-call for generating hot live inbound phone leads from highly motivated sellers and cash buyers.

4. Crossing Over
Many real estate wholesalers still have a hard time ditching traditional media for digital. Yet, while that is almost understandable it is certainly suicidal for most. Fortunately there are ways to leverage the best of bother worlds. QR codes have been great for this but may not be around much longer. Google Glass was hoped to be the next big thing but in terms of actually being effective on a decent scale for real estate marketing we are probably years away, except for at the highest end. By then other tech and trends will already be in play. Fortunately there are already a wide range of augmented reality solutions for crossing over from print and outdoor advertising to the web which can be deployed right now, and should be.

So get your mobile on, score more deals and let BestTransactionFunding.com fuel your transactions and help put more dough in your pocket fast…
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5 Tips To Crush It With Facebook Ads For Real Estate Wholesaling

by blogger1
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on Wednesday, 11 September 2013
BestTransactionFunding
Ready to ramp up your real estate wholesaling and close more deals for every dollar spent on marketing?

Many winced when Facebook began pushing paid advertising and changed the game for those that had relied on it as a ‘free’ real estate marketing platform, but in many ways new options and tools have turned it into the most profitable channel for wholesaling houses.

In fact, with a little tinkering and an hour getting familiar with the social network’s option many wholesalers will find that they can fire their social media teams and get even better results, with a higher ROI, and a lot less stress.

Here are 5 tips to crush it with Facebook ads…

1. Targeting
One of the absolute best elements of Facebook advertising is the ability to laser target messages and ads to get them in front of pin pointed prospects. Don’t overlook the power of this. You can not only choose who to go after by where they live, what devices they use and how old they are, but also who they work for, and what they are interested in. So for wholesalers this could mean targeting the followers of certain real estate investing gurus and authors of books.

2. Pay Per Click
Facebook promoted posts, boosting posts and CPM advertising can sometimes deliver superior results and returns than PPC, but for those that really can’t afford to gamble with their wholesaling marketing budgets or only want to engage in strategies that deliver guaranteed results consider pay-per-click. This enables investors to set how much they are willing to pay per lead, and you might be surprised at just how much traffic you can drive in for $1 a pop.

3. Images
Images are a big deal when it comes to Facebook ads for real estate. The rules can be sticky and mean text within images is a no, no. Consider Facebook’s new stock photography, Fotolia, or taking your own original pics. Give some thought to what will resonate with your prime prospects and create the emotional trigger to click through.

4. Constant Fan Base Building
While it’s become almost effortless to drive traffic directly through to landing pages and contacting wholesalers this also means that many leads don’t stop to Like pages. You want your page following to be constantly growing, and with authentic Likes in order to minimize marketing costs and maximize ROI. Fortunately the social giant has also made this effortless for DIY marketers with automated page promotion choices.

5. Engage
This can’t be said enough. Yes, you may be taking your wholesaling seriously and approaching it as a business, but leave out the ‘Social’ in social media and you’ll find it harder to gain traction. Be open, personal, warm and engage with questions.
Test it, tweak it, close more deals…
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