Viewing entries tagged real estate entrepreneurs Subscribe to feed

Emerging Niches For Real Estate Wholesalers

by blogger1
blogger1
Guest has not set their biography yet
User is currently offline
on Thursday, 23 September 2021
BestTransactionFunding

 

It is the real estate entrepreneurs who are able to see how markets are changing and are able to creatively step up to meet the curve that enjoy the most consistency in their investment businesses.


So, where are the opportunities now?


Housing For The Unvaccinated

With increasing COVID related restrictions, and now some landlords even using vaccination status as a cause to evict existing tenants, we are facing two different housing markets. Access to housing for the unvaccinated may quickly become very limited.


Providing space for them among rentals and properties to buy in friendly communities could be a great value proposition that carries a nice premium.


Expired Listings

Whether officially listed with a Realtor on the MLS, or an amateur for sale by owner, there are still a large number of properties which are going unsold. Some have been advertised for sale for years. Over ambitious sellers have often asked more than the market would pay. As things change, they could soon be very motivated to strike a deal, and at far less than they were asking for before.


Tracking these properties and providing a solution could be a great source of deals for wholesalers. Especially, when it is often poor marketing, not just pricing that has led to them not selling up until now.


Short Term Rentals

Savvy landlords are coming up with many creative ways to avoid being hit by market changes or anti-landlord crisis policies in the future. While actual performance of traditional rentals is much better than the media may let on, it is wise to get ahead of the curve. Some will turn to running government subsidized housing. Others to memberships or annual leases paid in advance. Though short term rentals will continue to be one of the safest and most profitable ways to operate income properties in the future.


Summary

The rules of the real estate and finance markets have changed in unprecedented ways. These evolving trends haven’t finished morphing either. Yet, it is a fantastic time to be in real estate. Especially for those that can see the next set of changes coming, and position themselves and their inventory to provide value and profit from it.


What will your new niches be as this unfolds?

Rate this blog entry
0 votes

How To Flex Your Advantages As A New Real Estate Wholesaler

by blogger1
blogger1
Guest has not set their biography yet
User is currently offline
on Monday, 03 December 2018
BestTransactionFunding

 

As a newer wholesaler you’ve got some great advantages over all other investors. Make sure you are using them!

It’s easy to see the disadvantages when you are a newer real estate investor or wholesaler. Yet, you also have many advantages. You are what keeps established companies up at night. They know that if only you understand how many advantages you have, and if you use them and are innovative and creative and hustle, you can take a big bite out of their business. Maybe even disrupt the industry.

 

Speed of Making Decisions

One of the great abilities you have as a solo investor or lean team is the ability to make decisions faster. The bigger you get, the more funding you raise and more people involved, the longer it takes to make decisions and act on opportunities. So, move fast.

 

Ability to Move to New Markets

You don’t have giant offices, your own servers, or need to pay employees hefty five or six figure relocation packages to do deals in new states and cities. You can do deals on the other side of the country tomorrow.

 

Underestimated

You’re capable of a lot more than you think. Often way more than a lot of the competition thinks. If they don’t think you are a threat you can get more out of your resources without butting heads with them. Don’t go head to head with larger competitors with more funds and bigger teams and more technology. Stay under the radar, and keep gaining traction until you are stronger.

 

Being Able to Take Risks

Big companies are often criticized for becoming boring. Even music artists often stop taking risks or testing exciting things once they make a name for themselves. It’s easy to criticize until you are there. After years or decades of building up a name for themselves, and having thousands of employees and investors counting on them, they can’t afford to be very interesting anymore. You can. You can be adventurous with marketing campaigns. You can test out new things. If it doesn’t work, no one will remember. You don’t have anything to lose. If it works, it could be your ticket to the big time.

Be interesting with your blogs, the language on your website, your design, your mail, the hooks you advertise and your branding.

Rate this blog entry
0 votes

5 Ways To Boost Your Real Estate Lead Conversions

by blogger1
blogger1
Guest has not set their biography yet
User is currently offline
on Thursday, 15 November 2018
BestTransactionFunding

 

How do you convert more leads into real estate contracts, closings and dollars?


It’s ridiculously easy to get in front of thousands of prospects today. It’s even easy to draw thousands of online users to your web pages and social media profiles. You can even predictably drive large amounts of targeted traffic to your landing pages for less than $2 a piece with Google Ads. Sometimes for even just 50 cents.


However, there is a massive difference between traffic and real deals and dollars.


Just because your traffic isn’t converting doesn’t mean your marketing isn’t working. This can equally apply to phone work, social, direct mail, blogging and email. Though it is especially showing up in online advertising.


So, how do you close the gap and convert more?


More Contact Information

Everyone has different preferences for reaching out and communicating today. Your contact information needs to be prominent. You also need to have the mediums your prospects want to speak through. That maybe the phone or email. Though it is also increasingly through live chat, text message and Twitter. If you don’t offer it, they may keep searching through your competitors until they find a good match.


More Touches

In this fast click, instant gratification era we seem to have forgotten many of the most basic sales principles. Most leads are going to take an average of 7 touches to close. Don’t expect the first click to be a sale. That just isn’t realistic 99% of the time. They need to find your ads. They need to click through. They need to be retargeted to come back again. Then they may need to look up your reviews, read a blog post or connect on social. Maybe they need to find the time to act in their crazy schedules. Or just need a little more time to get the money or be truly motivated to the point of urgency. The point is that you can’t rely on just one front line barrage of ads alone. You’ve got to keep being there.


More Credibility

It’s super easy to through up a website or Facebook page. You can do it in under 2 hours. Of course, everyone does. So in a time when even many of the biggest companies have zero credibility, real estate entrepreneurs need to remember that these assets alone aren’t going to be enough to convert savvy shoppers. What credibility elements have you built in? Video testimonials? Case studies? Online reviews? Press logos? You have to remove all the doubt, or its more attractive and less painful for them to do nothing, even if that means being foreclosed on.


More Emotion

Remember, people don’t make common sense decisions. Data is great. It can help. Yet, we don’t typically buy houses just because the numbers make sense. We don’t invest because of the data. We don’t even sell because it makes sense. It is all a part of the story we tell ourselves and the emotional benefits we believe that action will give us. Where’s the emotion and personal connection?


More Listening

We might have the answers to people’s problems, but are we really listening? What we think is the problem or an attractive solution may not be what they are thinking at all. What objections do they have that need to be overcome? What information do they need to be confident enough to take action? It doesn’t matter how great we think it is. It’s not yourself you have to convince. Listen to your prospects.

Rate this blog entry
1 vote

Smart Spring Moves For Your Real Estate Business

by blogger1
blogger1
Guest has not set their biography yet
User is currently offline
on Tuesday, 14 March 2017
BestTransactionFunding

This is the season to optimize your real estate business, and make those big leaps in results…

Spring is here. Easter will be on us soon. Then we’ll be in the heat of the busiest real estate season of the year. Those who set themselves up for success now will have a major advantage in the marketplace.

So, what can real estate business owners and investors do now to ensure they take the lead and hit their full potential?

Spring Clean Your Office

Whether you have thousands of square feet of physical office space, or your office space is a corner of a couch and a laptop – this is a great time to clear your space. Get rid of the clutter and optimize your work zone so that you can be as efficient as possible.

Take a day to clean out your devices to free up storage and get rid of distractions. Unsubscribe from junk email lists, ditch apps you don’t use, and be sure files are backed up in the cloud.

Get a cleaner to spruce up your workspace, and perhaps add a few fresh interior design touches to flow with the new season, and to spur your productivity.

Spring Clean Your Portfolio

This is a very pivotal time for real estate businesses and investors. There are many great opportunities out there, as well as some holdings which have certainly already delivered their best performance. Whether it is stocks and bonds, CDs, REITs, rentals or office property, now is the time to sell off the old and reload with the new.

Spring Clean Your Marketing

It is sad to see so many real estate entrepreneurs and ventures with such great potential who are seeing everything derailed by their marketing. For some it is because they’ve been too busy to clean things up. For others it has been getting lost in the mayhem of trying to do everything themselves. Don’t let this hold you down. Get this right, and leap forward with a clean slate. Or everything you attempt going forward will be hindered by this clutter. Brush up on your website maintenance to update plugins, upgrade design, clean up broken links, put in relevant SEO, and increase load speeds. Then clear out all your old blogs and social media posts which no longer match your brand and business model. If you have been managing a dozen freelancers or agencies you may want to streamline that too. Maybe one can do it all, saving you hours a month in micromanagement, while increasing results.

How will you clean your spaces and leap ahead this spring?

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

 

Rate this blog entry
0 votes

Boost Your Real Estate Business On #WorldGuerrillaMarketingDay

by blogger1
blogger1
Guest has not set their biography yet
User is currently offline
on Thursday, 29 October 2015
BestTransactionFunding

How will you super-charge your real estate business on World Guerrilla Marketing Day?

Monday November 2nd is World Guerrilla Marketing Day!

This new power productivity day introduced by Direct Marketing Hall of Fame member Seth Godin is the perfect opportunity for real estate entrepreneurs and investors to really kick-start and catapult their businesses and incomes forward.

Guerrilla marketing is ideal for real estate, and especially real estate wholesalers. It’s all about finding ninja style tactics to boost your business. It’s about gaining more results with less money. About resourcefulness, and making things happen. But as Seth and Jay Levinson remind us; it’s also about being generous. Gaining people’s attention isn’t that difficult, it’s what you do with it once you’ve got it that matters. So make this Monday a massive day for reaching new customers, and wowing them!

Not sure where to start? Here are 13 quick guerrilla marketing ideas for real estate investors:

  1. Host a Walking Dead viewing party
  2. Post a video of you getting your real estate brand logo tattooed on your neck to YouTube
  3. Self-publish press releases
  4. Unleash a new real estate blog
  5. Turn your properties into 3D billboards
  6. Arrange a pop-up event to raise visibility for your brand, or need for affordable housing
  7. Hold an open house event featuring local artists
  8. Create an awards event or list of local individuals that are doing the most to innovate in real estate
  9. Pay a struggling homeowner’s mortgage payment for them
  10. Use Craigslist (all of the categories)
  11. Host a contest with a prize for local entrepreneurs
  12. Launch a real estate crowdfunding campaign
  13. Circulate this blog with you Twitter handle attached, and benefit from the hashtag activity

Want more ideas? The Guerrilla Global Summit is on in Orlando, FL from November 2nd to 4th with many great thought leaders in this creative marketing space, and it’s one of the most affordable events of the year.

Let us know about your World Guerrilla Marketing Day adventures…

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

Rate this blog entry
0 votes