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Wholesaling Homes 2.0: Tactics for Forcing Dramatic Growth

by blogger1
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on Monday, 20 May 2013
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How can you take you’re your real estate wholesaling business from 0-60 in the next 60 days?

Regardless of whether you are just starting out flipping houses, are consistently turning over 4 houses a month or are churning out 100 wholesale deals a month there is plenty of room to grow. There has never been a better time to crank it up either.

The Time is Ripe

This is the time to do it. The stars are perfectly aligned for increasing volume and upping your real estate investment business’ position in the market with the optimal combination of trends in play. Demand and confidence are up, the timing in the housing cycle is ideal and there is plenty of distressed inventory, twined with rising home prices. The time to position yourself and your wholesaling business to reap the maximum rewards is now; ahead of expected surge in summer activity and influx of international capital.

So how do you take it to the next level quickly?

What does it require to double or triple the number of homes you are flipping each month? You’ll need more property inventory, more home buyers, more funding to make sure acquisitions aren’t hampered and streamlined systems.

Tips for Lining Up More Inventory in a Hot Market

It’s no secret that as the market is heating up, so is the competition over homes in many markets. So avoid the mayhem, avoid the stress and overpaying by leapfrogging the competition to find high volumes of deals.

Look to:

  • Non-performing mortgage notes
  • Construction REOs
  • Tap into mounting shadow inventory with bank contacts
  • Build an extensive referral partner network for tapping into off market properties

Grow your referral network quickly by using social media and organizing your own networking events and go beyond Realtors and loan officers to bank managers, attorneys, insurance agents, financial planners and counselors.

Tips for Attracting More Buyers in Bulk

Everyone in the world would like to own a slice of American real estate today, it’s just a matter of making sure they come to you, and not the competition.

So how to you lock them in fast and in large numbers?

  • Tap into the social networks of online influencers
  • Collaborate on marketing efforts with local business owners
  • Market to the targeted databases of subscribers magazines and blogs control
  • Reach out to foreign affiliates through chambers of commerce and Realtor groups
  • Launch a robust Google Adwords campaign for all the traffic and leads you can handle on demand

Tips for Finding More Funding

Having all the buyers and sellers in the world is great but even the most affluent investors need to stay liquid and will want to use leverage to ensure that they can capitalize on all of the opportunities available.

Conventional bank loans just won’t work for this strategy and the speed at which you need to operate.

Instead look for funding via:

  • Commercial mortgage lenders for bridge and blanket loans
  • Transactional funding through firms like Best Transaction Funding
  • Business loans
  • Private lenders through brokers or networking

The Key to Success…

Take the time to stop and systemize and automate everything now. Take a week off if you need to, or hire an assistant to do it. You simply can’t afford hiccups to derail your momentum later, or a lack of capacity to hold you back. Not having deals is one thing, but worse is having the above 3 factors lined up, and not being able to handle the deal flow.

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How Many Deals Did You Do On Valentine’s Day?

by blogger1
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on Tuesday, 14 February 2012
Valentine’s Day is one of the best days of the year for real estate investors. How many deals did you do and how can you take it up a notch for next year?

What better Valentine’s Day gift could there be than keys to a new home, romantic vacation getaway condo by the beach or retreat in the mountains? Without out a doubt it will be a Valentine’s Day to remember and the next person in line will have a hard time out doing you, that’s for sure. It’s probably one of the easiest sales any real estate investor will ever make and it comes at the perfect time of the year when tax refunds are rolling in, snowbirds are flocking to resort areas and consumer’s pockets are recovering from the Christmas holidays.

Of course marketing your homes to the Valentine’s Day crowd just a few days before is probably far too late, especially if those you are flipping homes to require financing. Those who can afford to gift properties for occasions like these are probably mostly allocating their budgets well in advance. Think about starting to market your homes as Valentine’s Day presents as early as the end of the year, especially when so much bonus money is floating around.

While incentives are generally a bad habit to get into when it comes to flipping real estate, this is one occasion that is clearly an exception to the rule. You probably saw the $10 Pizza Hut deal rocketing to $10,000, well why not use the same strategy for your real estate deals? You can offer an entire theme or event for those gifting keys to new properties on Valentine’s Day complete with wrapping the home in a giant ribbon, decorating the inside and perhaps even setting up a romantic catered meal for two in the new digs to celebrate. How much of a premium could you put on your properties then?
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6 Hot Real Estate Marketing Ideas For November

by blogger1
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on Tuesday, 08 November 2011
Now is the time for real estate investors turn up the heat on their marketing before the holiday season really kicks in and people get too distracted with shopping, cooking and travel plans. So try out some of these hot ideas for picking up more buyers and flipping more homes this month...

1. International MLS
The International MLS couldn’t have been released at a better time. Foreign buyers now make up over 60% of buyers in some US markets, with as many as 90% paying cash, so what better way to reach them than the IMLS? It is free to list on for those of you who are Realtors, while others may consider the benefits of using open listing agreements to get access.

2. Thanksgiving Networking
Thanksgiving offers a ton of networking opportunities for real estate investors. Go along to luncheons and dinners being thrown by local associations or corporations or host your own. Or consider doing something for charity to make sure others can have a great Thanksgiving day meal, while boosting your brand image.

3. Home Buyer Webinars
Now is that time to make a push for home buyers and get them in the pipeline. Webinars are the perfect way to accomplish this even if they are busy. Think about capitalizing on getting homeowners in your funnel who may be eligible for compensation from the new foreclosure reviews, or even ahead of tax refund time.

4. Twitter
While there are lots of complicated marketing channels and tools available for real estate investors to meet buyers today, Twitter remains a fast and effective means of reaching new customers without a big budget or complex systems.

5. Mobile Sites
There is a good chance that the few people out there who still don’t have smartphones will get them for Christmas so now is the time to launch your mobile site or at least optimize your current site for the mobile web so that you are poised to reach buyers ahead of your competition.

6. The ‘New Home For Xmas’ Campaign
Don’t let your prospects get distracted by TV ads and other holiday shopping ideas. Now is the time to launch your own ‘New Home for Xmas’ campaign. What better present could there be?
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