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The Latest On Mobile Marketing For Wholesalers [Not What You Think...]

by blogger1
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on Thursday, 31 October 2013
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Mobile isn’t just a great medium for wholesaling marketing for real estate investors today, it offers a way to level the playing field, increase conversions and even get the jump on the competition. However, mobile marketing isn’t evolving quite as many anticipated. So what tactics can wholesalers leverage to get the edge?

Whether you are a solo investor just starting out or the CEO of a real estate investing franchise network mobile simply can’t be ignored. Virtually everyone has a mobile phone today and they are increasingly using them to do more research, shopping and find help. This also means that when they are using their mobile devices they are often in the right place, at the right time and right mindset for not just receiving messaging but eagerly taking action on it too. That means higher response rates, conversions and marketing ROI.

Four Ways to Engage Mobile & Win:

1. Your Mobile Optimized Site

Gone are the days of running multiple sites for desktops and mobile. Most independent business owners ought to be aware of the need for mobile responsive designed sites which automatically resize themselves to fit user’s screens. This should be old news. Tomorrow’s leaders, big leader generators and closers are now utilizing responsive sites which automatically personalize user experience on times they’ve visited, where they came from, and status in the pipeline.

2. Social

Social is the easy short cut to tapping into mobile prospecting for most real estate investors. It can be as cheap as free. However, it can also certainly pay to embrace paid Facebook and Twitter ads. Odds are a good portion of your traffic is coming from these channels already. You just need to turn up the volume.

3. Mobile Search

For those hungry for inbound leads and who have already been working on building their content efforts can be dramatically increased when complimented by paid search advertising. Many investors, including some of those with the bigger pockets that are spending six figures on Google Adwords aren’t bidding on mobile yet. Use this to leave the playing field for your budget. Think mobile text ads, video ads and even better – click-2-call for generating hot live inbound phone leads from highly motivated sellers and cash buyers.

4. Crossing Over
Many real estate wholesalers still have a hard time ditching traditional media for digital. Yet, while that is almost understandable it is certainly suicidal for most. Fortunately there are ways to leverage the best of bother worlds. QR codes have been great for this but may not be around much longer. Google Glass was hoped to be the next big thing but in terms of actually being effective on a decent scale for real estate marketing we are probably years away, except for at the highest end. By then other tech and trends will already be in play. Fortunately there are already a wide range of augmented reality solutions for crossing over from print and outdoor advertising to the web which can be deployed right now, and should be.

So get your mobile on, score more deals and let BestTransactionFunding.com fuel your transactions and help put more dough in your pocket fast…
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Mobile Marketing for Wholesalers: Foreclosure Searches Up 180%

by blogger1
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on Thursday, 10 January 2013
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Mobile is fast shifting from an advanced trend to an absolute must for serious wholesalers, at least for those serious about doing serious volume and staying in the game for the long run.

New data shows just how important mobile is for real estate investors and where some of the sweet spots are…

The new report ‘Digital House Hunt’ from Google and NAR reveals those who purchased a foreclosure were much more likely to use the web in their searches over other buyers who used the web 90% of the time. Foreclosure related searches grew 180% in the third quarter of 2012 versus just 7% on desktops.

7 out of 10 who actually took action from their real estate searches used local keywords, with the top states for foreclosure searches being Florida, Nevada, Georgia, Arizona and Illinois.

Real estate searches on tablets were up over 300% for the year ending in Sept. 2012. 60% of home buyers who took action after a search did so within 60 days, with 24% acting the same day.

Who’s searching? The largest group was 25-34 year olds followed by 35-44 year olds.

There are many ways to capitalize on mobile marketing for real estate wholesalers from apps to advertising in iPad magazines and video. However, it is critical to dig into the raw data to maximize results and ROI.

For example many might be aware that video is also a growing marketing trend and YouTube is still responsible for the most views, but few probably realize that most home buyers watch videos to check out specific neighborhoods, not for watching testimonials or home tours.

By the end of this year those real estate wholesalers not heavily invested in mobile marketing will be at a severe disadvantage.

What are you doing to incorporate mobile marketing in your real estate business and what have you tried so far?

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The Real Deal on Mobile Marketing for Real Estate Investors

by blogger1
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on Wednesday, 01 February 2012
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You know mobile marketing is all the rage this year, you see missed leads looking up your competition on their iPads and want to make this your best year of flipping houses ever but what types of mobile marketing can you afford to do and which are just vanity?

There is no question that being accessible via your prospect’s tablets and smartphones is essential to your success at flipping houses this year. Buyers want info and they want it now, wherever they may be. If they have to wait they are on to the next one. So how are you going to make sure you are always at their fingertips and at the forefront of their minds when they are thinking about selling, renting or buying a home?

Mobile Apps

The most forward thinking investors who are serious about taking over their markets and making a mint in 2012 know that having their own mobile apps is the way to go. Imagine an exclusive mobile app which delivered hot deals directly to prospects or an innovative app for your rent to own tenants which showed them exactly how much equity they have built up at any moment and which can give them daily tips on improving their credit so that they stay on track to cash you out. Wouldn’t that be something they would have to share with their friends, resulting in more leads for you?

Essential Mobile Marketing

OK, not every investor flipping houses can afford their own app yet. So what is the absolute minimum you can get away with for mobile and still expect to survive? Firstly, your site must be visually optimized for the mobile. Then you must make sure that it can be found. This means local search SEO, blogging and article marketing.

Affordable Mobile Marketing

What can you do to take it up a notch without breaking the bank or having to be a computer geek? Mobile marketing can actually be as low tech and simple as enabling prospects to text you from yard signs or sending out bulk SMS messages.
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