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Where to Find Thousands of Motivated Home Seller Leads

by blogger1
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on Friday, 27 July 2012
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REOs and foreclosure auctions may be fast becoming unviable sources of discounted properties for real estate flipping houses but that doesn’t mean there aren’t thousands of motivated sellers out there.

Scouting for local distressed properties one by one can uncover some great bargains but for serious real estate investors it simply may not provide the volume of business they are looking for to achieve their goals and as powerful and cost effective as internet marketing is sometimes it takes a while to pick up steam.

So what’s the fast solution for tapping large databases of motivated sellers for real estate investors?

There are data compilers and lead list providers out there who already have massive databases of the prospects real estate investors need.

Sources for these leads include providers such as:

  • Info USA
  • U.S. Data
  • Credit bureaus
  • Caldwell
  • US Lead List

Real estate investors are able to filter these lists and hone in on their desired prospects with an array of ‘selects’ for pre-qualifying those they want to connect with.

These selects include factors such as:

  • Credit scores
  • Loan-to-value
  • Amount of home equity
  • Age of loans
  • Mortgage history
  • Current mortgage interest rates
  • Lender name
  • Private or institutional lenders
  • Geographic area
  • Amount of household debt
  • Age
  • Income
  • More

Note: It is critical to ensure that you are legally able to obtain this information and market to these consumers before acquiring these lists.

This is quite a bit of data and background on potential homeowners as prospects though lists can be overlaid even further for enhanced targeting. However, it is no secret that some of these homeowners have been hit with a good deal of marketing already in the past months, especially if they have just fallen behind on their mortgage payments.

Forward thinking investors can increase their results with a little creativity and going back to those who have had more time to let the gravity of their situation seep in or by tapping into niche groups.

For example this could be borrowers who have recently applied for mortgages but haven’t gotten them, those whose lenders are offering big short sale payouts or who’s short sale payout offers are expiring like Bank of America’s. Or prospects can be targeted by age or life changes such as those getting married, divorced, filing bankruptcy or who may have balloon mortgage payments coming due.

Real estate investors can take their pick of how to market to these lists from direct mail to email to calling them or even knocking on their doors.

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