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Real Estate Marketing: It’s Time To Automate It

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on Thursday, 16 November 2017
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The automation of marketing is really going to separate the winners from the rest in real estate in 2018. What can investors do to streamline their businesses, stay in the game, and grow?


The Importance of Real Estate Marketing Automation


Real estate investors and businesses must automate as much as they can, especially in marketing and customer service. These departments are jammed with repetitive tasks, that can suck time, and don’t always deliver the best ROI on it.


Automation can streamline the management of these parts of your business. It can free you up to work on more important money making tasks, help you get better returns on any labor you have others putting in for you, facilitate faster and larger growth, and maximize your marketing budget. This can all dramatically increase both the top and bottom line, while making what you do a lot more enjoyable.


So, what should investors be automating?


Email


Investors must have some type of email marketing automation software. You need follow up emails, autoresponders, newsletters,marketing emails and alerts to new opportunities. Once you plug these into a good system, it slashes your workload, and makes it much easier to grow and convert leads. Infusionsoft has grown in popularity, but Mailchimp is still among the most affordable, easy to use, and easy to integrate with websites, forms, and landing pages. Done right, recent stats show that email is 3x better at generating leads than social media, and leads to higher sales.


Outsourced Workers


Outsourcing to remote workers is now far more common than hiring locally. It offers a lot of efficiency. After all, we still can’t effectively automate everything without humans. We still need original content, and human experts to decipher the big data. However, there is a lot that investors and business owners can do to automate this work as well. Consider creating briefs for different roles and types of content, which act as template guidelines. That ensures you get what you want the first time around, and it is uniform with your branding. It’s also seamless if you need to switch staff or have a temp stand in. Some really bog themselves down in managing remote teams too. They send everything one piece at a time, and set themselves up to have to go in and set up new milestones or make payments throughout the week. All of which can disrupt more important work and closings. Or they end up not being consistent with marketing. It’s far better to hire better teams, give them a big deposit, or put them on an automated hourly system, and just let them crank away in the background, while you get on with closing the sales.


Automating the Phone


The phone is still a powerful tool in real estate. It’s just that the best practices have changed. New tech enables real estate marketers to blast text messages in bulk, and even drop voicemails in inboxes without risking being bounced by callers who reject strange numbers. When integrated with your CRM, all of your calls and reminders get stored in one place, with call data getting automatically recorded. That again saves time, saves customer frustration because you can easily see their history, and enables you to help them better on the fly.

How are you automating your marketing?

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5 Tips For Maximizing Your Real Estate Marketing Budget

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on Thursday, 09 March 2017
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How can you get the most out of your real estate marketing budget?

2017 is shaping up to be a big year for real estate. The extent to which real estate investors are able to profit from this surge in the market will depend a lot on how well they do at getting the best results from their marketing. How do you do that?

1. Optimize for Conversions First

There’s no sense in driving thousands of visitors to your real estate website if it isn’t optimized to turn visitors into leads or buyers. Make sure you have a strong landing page before you rush into social, PPC, or anything else.

2. Quality over Quantity

While there is good sense in creating a marketing budget that is sustainable, many make the mistake of going too cheap and weak with their initial marketing efforts. If those initial campaigns don’t produce great results then you may not survive. It’s far better to go strong at the beginning, get some profitable deals done, and then expand. That applies to social, blogging, PR, direct mail, email, and live events.

3. Influencer vs. Individuals

Trying to connect with individual prospects one at a time is expensive. Instead, consider spending those dollars on connecting with influencers who may connect you with 100, 1,000, or 10,000 prospects at a time.

4. Get out of Your Own Way

One of the best moves real estate investors and CEOs can make is to get out of their own way when it comes to marketing. Empower dedicated real estate marketing experts who are already masters of current lead generation tactics to craft your campaigns based on what they know works, not emotion.

5. Maximize Each Sale

The smartest real estate investors will use each successful deal, and leverage it into many more. You many not yet be able to boast of having done thousands of transactions or billions in deal volume. Yet, you can take each win and personal story and use it to gain visibility, and to attract more deals and increase conversions.

Put these strategies into play to make the most of your real estate marketing budget, and grow your investment to its maximum potential.

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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Real Estate Marketing Ideas For Easter 2017

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on Thursday, 23 February 2017
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Easter is one of those power-marketing holidays for real estate investors. How will you make the most of it this year?

Easter 2017 lands on Sunday April 16th. Smart real estate marketers will already be getting a head start on prepping their marketing collateral, and beginning to build the buzz from at least St. Patrick’s Day, if not earlier. How can you use this holiday to launch your business into top gear for the rest of the year?

Easter Themed Content Marketing

Leverage the interest and internet search volume for all things Easter with a variety of themed content marketing piece. This can include emails, blogs, and social media posts.

Easter Themed Open Houses

Have houses to sell, or which you can promote for others? Set up a fabulous themed open house event, and get the crowds in. What you do depends on your target demographics. That may be a chic cocktail party for a sleek new condo. Or an Easter egg hunt and bounce house in the yard for a single family neighborhood. Get the word out online, in the local news, and through your local professional contacts.

Get Generous with Gift Baskets

Easter gift baskets don’t just have to be for your kids. Strengthen your team and vendor relationships with great gift baskets. Give them to neighbors and members of your buyers lists. Use it as an opening to reconnect with potential sellers you have been working on. Everyone loves gifts, making this a warm way to cultivate stronger ties and get people to fall in love with your real estate brand.

Sponsor Local Events

If you don’t have properties to show, or substantial lists, then consider sponsoring other people’s events. This could be local schools, the city, the community association, a mortgage broker or title company. Do this to gain more visibility and leverage existing audiences, while adding credibility to your brand.

Summary

Easter 2017 is coming. While you should absolutely enjoy indulging in some chocolate eggs yourself; get a head start on creating real estate marketing materials and building the noise now. Get on people’s calendars, and make sure they connect with you this Easter, not your competition.

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10 Top Real Estate Blogs To Follow In 2017

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on Thursday, 05 January 2017
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Which real estate blogs should you be following in 2017?

Leaders read, and if you want to be on top of real estate and business trends it pays to be tuned into great information feeds. Blogs are a great way to get the latest tips, keep up with what’s happening out there, and spur creative thinking. You are probably already watching the big staples like Zillow, Houzz, and your local newspapers. Here are ten more worth checking out for new ideas…

1. Wills, Trusts, Estate

The willstrustsestate.com blog offers deeper insight into long term planning for real estate investors. Includes tips on finding the right estate attorney, legacy planning, protecting your real estate assets, and the tips of property to have in your long-term portfolio.

2. Mesocore

The Mesocore blog provides insights into the latest green home technology, building affordable homes, and designs for off grid vacation homes. Recently featured on the Discovery Channel.

3. Baluch Bulletin

Run by author, investor, and doctor, Amir Baluch MD, the Baluch Bulletin provides detailed insights on market conditions and data, as well as smart financial moves for busy professionals.

4. Legendary Custom Homes

The Legendary Custom Homes blog delivers an interesting look at how house flippers can find their own niche in the market. This firm specializes in teardown-rebuilds and major remodels to like-new in the Cincinnati, OH area.

5. Realty 411

Realty 411’s news feed offers updates on the latest nationwide real estate investment events, as well as exclusive interviews with CEOs and industry leaders at top firms like Rodeo Realty, B2RFinance, and more.

6. REWW

Real Estate World Wide’s blog publishes a blend of tips for finding motivated sellers and cash buyers, as well as building a fast-growing real estate wholesaling business.

7. Sky Five Properties Blog

Sky Five Properties is a Miami based brokerage headed up by Kaya Wittenburg. Via the blog Kaya, a multi-billion dollar producing broker, speaker, and former model, delivers thoughts on the future of real estate like floating homes, and luxury real estate design.

8. BiggerPockets

BiggerPockets’ carefully curated blog is one of the portal’s best assets. The forums can be a big distraction and wild goose chase for many investors, but the official blog offers a more organized and thoughtful chain of learning. Check out contributor Sterling White’s posts on building a real estate business, personal growth, and making offers on sight unseen properties.

9. Kent Clothier

Kent Clothier’s personal blog is a great resource for time management hacks and tools, staying motivated for investors, and ideas for giving back and making it go viral.

10. Best Transaction Funding

Last but not least; keep tuned into the BTF blog for more lists like this, educational pieces on deciphering market data and making the best moves, real estate marketing trends, and how to get your house deals funded.

Others worth checking out include CT Homes LLC which has become a model that has spawned hundreds of other real estate blogs, Rosa Houghten’s real estate blog for new ways to think about paying it forward and real estate fashion, as well as Black Belt Investors, which has now upgraded its multi-media blog to a multimedia member only online training platform.

 

What’s your blog? Which are your favorites to follow? Let us know so we can add them to the next list!

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10 Instagram Accounts For Real Estate Investors To Follow

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on Wednesday, 21 December 2016
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Instagram is one of the biggest and most successful marketing platforms for real estate investors today. It has blown away Pinterest, and is proving to be a big success for growing lists, and creating compelling calls to action. Of course, ramping up your own presence on any social media marketing platform requires getting out there and following others too. So, who should you be following on Instagram?

Get started with these ten accounts…

@InmanNews for real estate trends and marketing tips

@instagram for what the social network thinks it’s cool to share

@realtordotcom for real estate photos of new listings

@Realtytrac for foreclosure data

@selenagomez for what to post to get 105M followers and millions of likes

@realty411mag for industry events and news

@rosahoughten for what life’s like as a Realtor

@tonyrobbins for daily inspiration

@blackbeltinvestors for the fun and freedom you have as an investor

@hgtv

Like this post – make sure you check out our Top 23 Trending Twitter Accounts to Follow

Have some favorite Instagram accounts you think we should add to the list? Let us know!

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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7 Real Estate Wholesaling Marketing Channels To Embrace For 2017

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on Thursday, 15 December 2016
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Which marketing channels should real estate wholesalers be ramping up to dominate in 2017?

Along with funding for deals, marketing is vital for real estate investors. Get ahead of the competition in your marketing to sellers and buyers, and you’ll dominate the market and control the flow of deals and profits. So, which types of tactics and media do you want to be investing in to really get rocking and do more deals over the next couple months?

1. YouTube

Video marketing is definitely trending. More and more consumers are digesting video content, and this is only likely to continue as devices and internet speeds get better. It’s as close as you can get to in-person marketing on the web. Now is the time to set a video content production and publishing schedule, and make a new Year’s resolution to stick with it. Don’t allow quality to become and excuse to stall and not get started. You don’t need a bunch of fancy equipment. What’s really most important is being unique and authentic, and offering value.

2. Instagram

Instagram appears to have totally kicked Pinterest’s backside when it comes to getting results in real estate marketing. All investors and wholesalers should really be on Instagram. Again, come up with a plan for posting something daily, and make it a priority. Use hashtags, mentions of other handles, and location based posts to increase engagement. You can use video on Instagram, but the data suggests still images perform better.

3. Blogging

Text content is only becoming more important. The analysts, top investors, and big corporations are all in agreeance on that. You’ve got to be producing good content on a consistent basis. Just make it interesting and valuable. Avoid the urge to just churn out filler content. Choose quality over quantity.

4. Off-Site Content

Don’t just publish new content for your own real estate website either. Guest posting spots on other sites, in magazines, and in the news can all be powerful ways to hack lists and leads in bulk, while boosting your brand visibility.

5. Live Events

The entertainment industry is a $2T business. That dwarfs most other industries, including many real estate sectors. While our lives may have mostly gone digital, and perhaps because of it, people want to get out and experience things in the real world more than ever. So, host engaging open houses, educational meetups, and collaborate with other business partners on interesting events that get people out and allow you to interact in a warm way.

6. Direct mail

Direct mail is still an important part of the marketing mix. It can still work, and be profitable. However, rather than going cheap and broad, consider being more targeted, creative, and invest in quality pieces which will really stand out and get attention.

7. Mobile Apps

 

Mobile apps continue to be among the best ways to stay in front of customers and keep engagement and transactions up. Mobile friendly websites are a must, as is mobile search engine marketing. Yet, apps continue to take over and become very key native advertising and branding tools. It might cost you less than you think to develop your own app, or even brand and existing app and make it yours.

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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Zombie Homes Offer Big Potential This Halloween

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on Thursday, 20 October 2016
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There is a horde of opportunities out there for real estate investors this Halloween.

Zombie homes, vacant homes, and distressed properties are running rampant out there. There are still thousands of them. At the same time there is a huge appetite for investment properties and housing. Some cities still have tens of thousands of vacant homes, while investors battle over sparse inventory and the rental market and affordable housing inventory remains incredibly tight.

This means huge opportunities for fast moving real estate investors who get out there, take down some of these zombies, and recycle them.

The thing is that many distressed homes aren’t being publicly marketed. They aren’t on the MLS and they don’t have signs in the yard. Many end buyers either don’t have the know-how to find the owners and make viable offers, or they just lack the time and hustle.

Those investors that are motivated and put in the effort to take action and learn the tactics for finding and contracting to buy these properties have a lot to gain. According to RealtyTrac home flipping profits are up to new highs, and more investors are looking for rehab deals. With homeownership at an incredible low, and more millennials maturing to prime home buying age there is a strong and profitable resale market. Plus, recycling these properties can do a lot of good for young professionals and families and their communities. Real estate wholesalers in particular will find the timing right to do big numbers, and have a big impact.

Thanks to Best Transaction Funding you don’t have to be limited in deal volume based on how much liquid cash you have available right now. Using this transactional funding investors can find, fund, and flip ugly and even scary zombie homes to rehabbers, turnkey providers, and retail buyers fast, while interest rates are low.

These next few weeks are the perfect time to ramp up your business too. With Halloween comes plenty of seasonal real estate marketing opportunities from online content marketing to property tours. Make it fun.

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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5 Strategies for Better Direct Mail Marketing Performance

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on Thursday, 13 October 2016
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How can real estate pros and businesses get better results from their direct mail marketing campaigns?

Direct mail continues to be one of the core real estate marketing strategies for investors, agents, lenders, and others. Direct mail can be very affordable and has the potential to deliver great results and ROI. Of course it can also be a big let down too. Not every campaign is a hit, and every month more and more competitors seem to be targeting the same mailboxes you are. So how can you get better results from your mail marketing?

One: Optimize Your Mailing Lists

Your results are only going to be as good as your mailing lists. If you’ve been in the business for a while it may be time to clean up those lists. Get rid of the bad addresses and update your databases. Many may need to put more focus on building new lists. You may have a large database but if you are just hammering the same prospects again and again you are going to find fewer and fewer on those lists that are viable prospects. Buy, rent, or build new lists by requesting addresses when you are marketing online. Honing in on better qualified prospects with quality lists can help increase conversion rates and ROI. However, if you have been going too tight it may be worth expanding your criteria, or branching out into new areas.

Two: Send Better Mail Pieces

If you aren’t getting the results you want from your mail campaigns maybe it is a question of improving your mail pieces. That could mean being bolder and more creative in your packaging design. It may be investing in better quality mail. Or it could be hiring a professional copywriter to spruce up your message.

Three: Be Consistent

Not every prospect is going to need your services or want them at the moment they receive that first piece. Some hope that prospects will file those mailers and pick them up later when they are motivated. Not everyone does that, and it also means playing the odds of being picked amongst all the other mail if they do. However, some will just expect to receive more from you and may even be looking forward to a fresh piece with your contact information. Just keep mailing.

Four: Know Your Competition

Chances are that there are at least a handful if not dozens of other competitors mailing at the same time you are. It’s hard to beat them or stand out unless you know what you are up against. Consider collecting those pieces and how you can get on their lists to see when they change it up.

Five: Optimize Your Lead Handling

Generating the leads is only half of the battle. Managing and closing them is equally important. Optimize your lead handling so that you spend time with, and give great service to the best leads and get best ROI. That may mean getting assistance in answering the phone or screening calls, using the web to channel leads, and automating follow up.

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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Labor Day 2016 for Real Estate Wholesalers

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on Thursday, 01 September 2016
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Labor Day is here and it reminds experienced real estate wholesalers to leap into action…

There are many ways in which Labor Day brings important opportunities for property wholesalers. Here are 5 to put into play this 2016 Labor Day weekend, and over the other coming long weekends the rest of this year.

Holiday Sales

Labor Day sales offer the opportunity for real estate business people to grab supplies and even take advantage of deals on services at a discount. Use this opportunity to make your budget go further.

Real Estate Marketing

With more prospects at home and with more prospects with free time to read marketing messages this is a great time to up your game and make those connections. Write those contracts and take advantage of the current market.

Open House Events

This is the ideal time to host open house events. Tailor them to your ideal prospects. This could be real estate tours, cocktail parties, charity fundraisers, of family BBQs.

Teach Your Kids About Real Estate Investing

This is a great time to pass on your knowledge to your kids, and equip them for a successful life. Teach them what to look for in homes, how to collect information from FSBO signs, and some basic DIY skills.

Celebrate

Work is a gift. It’s great to be able to work in real estate and invest in it. Millions may never have that opportunity. Take time off to celebrate that, and recharge before hitting it hard again after the holiday. Set a good example for those around you of how to work hard, and take care of yourself, and to seize these moments to enjoy quality time with those you care about.

 

Authored by Best Transaction Funding - the leading source of transactional funding for real estate wholesalers, where 100% financing, and saying “Yes” is what we love doing all day long. Request your Proof Of Funds Letter today!

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4 Types of Real Estate Funding You’ll Love to Have in 2016

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on Thursday, 31 March 2016
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There is more than one way to fund your real estate deals this year…

It is great to master a system and model for funding and flipping properties. Of course we all know that this business is constantly influx, and that every deal is unique, and can have special quirks. In order to stay consistent in deal flow, income, real estate marketing ROI, and to get the most out of every lead and contact, it pays to have a few different funding strategies and capabilities. That way you can stay agile and keep deals alive when curve balls come, and find a way to get every deal done, even if it isn’t your main MO.

Put these types of funding in your pocket this year, do more deals, and stay on top…

Transactional Funding

Grab this dough for a day and enjoy flash funding your real estate flips with low risk, less hoops, and for big profits. Obtaining transactional funding is ridiculously easy for those looking to wholesale and flip houses in 1-3 days. Check out just how easy it is here.

Hard Money

Some properties just aren’t ready to be flipped in 3 days. Perhaps there are necessary repairs to make, or your buyers may need a little more time to juggle their capital and close. There may even be more profit in taking the property to better performance over 6 to 24 months, and then reselling. This is when hard money can be incredibly powerful. It offer ease of funding, but with longer terms, even on properties other lenders won’t finance.

Working Capital & Lines of Credit

Real estate projects notoriously frequently cost more than expected, or funds get held up for a few days or weeks longer than expected. It is critical for real estate investors to stay liquid in order to pay their bills and team, to keep landing new deals and keep the pipeline full, as well as to consistently push out marketing to attract new leads. PayPal, banks, alternative lenders, and others now provide very easy access to working capital and lines of credit to bridge this gap. The key is putting this in place before you really need it.

Joint Venture Capital

Sometimes alternative cash sources are necessary. It may be a few thousand dollars floated to cover closing costs or minor repairs, or it may be partnering up to gain a larger sum to take down a big opportunity you just can’t pass up. Savvy investors all the way up to Warren Buffett and Berkshire Hathaway embrace this type of deal. It could come friends and family, local private money investors you meet at investor groups, or even from real estate crowdfunding portals. Constantly grow your access and knowledge of these funding sources so you are prepared in advance.

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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3 Big Changes Could Impact Online Real Estate Marketing

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on Thursday, 10 September 2015
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How will these changes impact online real estate marketing for you?

With internet marketing drawing most of the focus for real estate businesses today even small changes can have a dramatic impact on results and ROI. If real estate investors and companies aren’t wired into this constant evolution they can find their advertising budgets and income gets blindsided. So what is changing now?

Google Infinite Scroll for Search Results

For years real estate companies have spent millions vying for top spots in Google search results. If you haven’t been on page one, or at the top of page one in Google searches you may as well not have existed. But what if there were no longer pages in Google searches?

In September 2015 Search Engine Roundtable revealed that Google was testing ‘infinite scroll search results’. That means there is effectively just one page. If you’ve been using Twitter or Facebook you are probably already familiar with this functionality. However, it is unclear what it may mean long term. Everyone is effectively on page one of Google now, but those top 10 or 30 spots could prove more valuable. What about Google Adwords? Will there now be far fewer (much more expensive) ad opportunities due to only 1 page? Or will there be endless ads? You can test out Infinite Scroll for Google now with this Chrome tool. How do you rank?

The Wikipedia Witch-Hunt

For years dozens of real estate companies and independent professionals have been hacking their way to the top of the search engine results by using Wikipedia. Wikipedia’s authority makes links from the online dictionary incredibly powerful fuel for those that want to show up at the top of Google, and to be seen as trusted by Google. Now Wikipedia is crushing years of investment by erasing data that people may have paid marketers to put on the site. This could dramatically alter the rank of many real estate websites and personalities. This both creates a big opportunity to move up, but is also a big wakeup call to keep investing in your own website and real estate blog instead of banking on third party sites like Wikipedia, Facebook, and BiggerPockets.

Keywords

Keywords are the DNA of SEO and online real estate marketing. However, the one big blunder that 99% of real estate marketers make is that they do some rough keyword research at launch and then focus on those keywords forever. The problem is that the keywords that users actually use changes on a daily basis. You’ve got to at least be reviewing trending keywords and the most valuable opportunities on a monthly basis, if not daily and weekly. Google Trends is one of the simplest and fastest to use tools to stay on top of this.

Summary

Winning at online real estate marketing requires constant awareness to changes like those above. This can be more than a full time job. One that most real estate pros don’t have time to do effectively, and that most discount marketers get horribly wrong every day. Use the above info to stay ahead of the curve, but don’t be shy about recruiting some freelance help to realign and recalibrate your internet marketing campaigns on a regular basis.

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

 

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Property Wholesaling: 6 Insights From The Hotel Industry

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on Thursday, 30 July 2015
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What can real estate wholesalers learn from the hotel business?

Not many property wholesalers focus on flipping commercial real estate. Even fewer flip hotels. But no matter what type of real estate you are wholesaling, there are valuable takeaways that can be implemented to protect, improve, and boost your business. So what are they?

It’s About Expectations, Not Price

A recent study of hotels ratings and social media conversations about various hotel brands revealed that many of the more prestigious and higher end brands actually had the worst feedback. The conclusion was that this is because those paying more, expect more. Those expecting very little were more likely to be wowed by the property and experience. So how can you over deliver a little more?

Continued Bad Service Simply Won’t Fly

Real estate professionals can often find themselves falling into the same trap as old school banks, and the “he who has the gold, makes the rules” mindset. May be you do have great deals, and the inventory others want, but sooner or later consumers won’t put up with it. For example; it doesn’t matter how cheap hotel rooms are on Hotwire if travelers consistently have a bad experience. If they are travelling for a month, and a mistake is made in booking and their money is taken, but no room is provided, or on arrival the hotel says that they booked a single smoking room, when they are actually traveling with 5 kids, opinions go down south fast. Soon it becomes safer and more profitable for that customer to go pay more upfront in order to get more of what they want. If you don’t want to lose business to the MLS, Realtors, or other property wholesalers, don’t let service slip.

You Never Reach a Point When You Can Afford to Neglect Service

The above often happens when things are going well. But they won’t keep going well if bad customer service becomes a habit. One blunder that is made right is one thing. Three or five of the same mistakes, and little effort to repair the relationship is a new (low) standard. It doesn’t how big you are. In fact; the bigger you are often just means you have further to fall, you’ll fall harder, and there will be more people eagerly looking to give you a shove, and to step into your place. Most of us know Expedia and Hotwire, but does anyone remember Travelocity? Travelocity is actually still in business, but few remember the sight. What about the hundreds of wholesale mortgage lenders and even banks that folded and were bought out on the cheap in the last decade? Most of those that are left were basically taken over by the government. Do you really believe the government and tax payers will step in to bailout your wholesaling business?

Online Reviews Are Everything Today

There is so much distrust between consumers and businesses today. And a lot of it is sadly warranted. Today most consumers will check out reviews before doing business with anyone. They won’t settle for the testimonials and reviews you serve up on your website. They know that the feedback can be substantially different on other platforms. And it is so easy to do from a smartphone that consumers can check you out within seconds of meeting you. Are you going to do business with someone that has bad reviews? So find ways to propel and solicit authentic, positive reviews.

Positioning is Every Thing

Going back to expectations – the positioning you and your wholesale real estate deals hold make all the difference in how much volume you earn, and how much profit you can make. You are in control of the value that is put on your opportunities. Done right your positioning can attract more cash rich investors, high volume investors, and can generate more profit per deal.

Every Business Needs a Make Over Now and Again

Have you ever visited what you expected to be a reputable hotel chain only to find the rooms horrible outdated, and the amenities far from keeping up with the competition? How did that feel? How do you feel about that hotel brand now? The same goes for any type of brand. So is it time you gave your wholesaling website, presentation materials, and real estate marketing a makeover?

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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7 Independence Day Insights to Rocket Your Real Estate Business

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on Thursday, 02 July 2015
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Use This Independence Day To Rocket Your Real Estate Business To New Highs All Year

By now real estate pros will have launched their Independence Day marketing, or planned days off to recharge. But there are several great takeaways that real estate investors, agents, and CEOs can leverage to boost their business throughout the next year. Check these out…

1. Create Experiences

4th of July weekend explodes and captivates with firework displays, barbecues, and other events. It’s all about experiences. People love experiences. And good ones are a good investment for consumers. They create and anchor emotions. For brands this creates buzz, bolsters positioning, and more. It’s a part of why so many millions are spent on sponsoring major sporting events, and Super Bowl advertising. Think about how to create better experiences throughout your processes from marketing to buying homes, to selling homes.

2. Gratitude

At its core Independence Day celebrations all about gratitude. Highly successful leaders, entrepreneurs, and real estate investors practice the power of gratitude on a daily basis. Kick start every day with a list of things you are grateful for, and celebrate those things. It will do wonders for your daily mindset and productivity.

3. Flex Your Freedom

While Americans love to complain about how their freedoms have been increasingly infringed upon, the truth is that we are still one of the freest nations in the world. This is especially true when it comes to making money and investing in real estate. Too many others will never, ever get a glimpse of this freedom, and many die risking their lives to experience it each year. We have the freedom to learn, invest, buy real estate, and move up the ladder, and give back. Let’s use it to our full ability.

4. Treasure It, Protect It

More than just using our freedom, we need to treasure it, and protect it too. Millions have given their lives for it. And protect it with their lives, and while away from their families every day. There is perhaps nothing more priceless. So while not all of us are designed to be in the military, intelligence, diplomacy, security, or politics, we still have a responsibility to protect those freedoms, and should want to for our own, and children’s sakes. For real estate pros that means doing business right, getting involved in protecting the industry and what is best for consumers, and refusing to compromise that.

5. Anniversary Celebrations

Anniversary celebrations are more important and valuable than we normally give them credit for. They are anchors to history and propellers for the future, they unite us, and make us remember what is important. For real estate investors this can also be applied to anniversaries of being in the industry, of relationships with clients and business partners, and more. Think about how to use this concept to strengthen bonds and build on success each year.

6. Themed Marketing

Hopefully all real estate business owners unleashed some really great 4th of July themed marketing for this year. There are so many reasons to dive into the reason to do this. In fact; that’s a whole book or two. If you missed it this year, you’ve still got summer, Thanksgiving, Halloween, the end of year holidays, and Independence Day 2016. Just make sure you are well ahead of the game.

7. The Value of Time Off

Once you’ve set up and automated your real estate marketing it’s time to take off for holidays like this. These holidays are important, but even more so is the quality time with those you love, and re-energizing to keep going. Don’t skimp on the time off!

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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The Right Way to Start Blogging For Real Estate Startups

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on Thursday, 12 February 2015
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What’s the best way for real estate wholesalers and new websites to start blogging for great results?

Every real estate wholesaler, investor, CEO, and marketing manager knows that having a blog is essential. In fact, the blog has truly become the heart of the real estate business. A weak heart isn’t going to be pumping the healthy life giving blood, leads and dollars through the organization that a stronger one would. So what’s the best way to approach real estate blogging?

The biggest dilemma wholesalers face today is deciding how much to publish, and how much to invest in their blogs. Outsourcing blog writing continues to be the way to go, but costs of hiring great real estate content writers has risen. So how can investors find the right balance in cost and volume versus ROI?

The first step is successfully navigating this is recognizing the value and importance of real estate blogging, and how profitable it can be. A new interactive infographic from contently shows that the average flat rate cost per article for digital media in 2015 is $207. This surely beats the average for print articles at $384, but can seem daunting for some young startups on a tight budget. This data further digs in and shows that content mills that spin junk content average just $25 on average for articles, versus retaining professional freelance real estate writers or a brand journalist which might run around $230 dollars per piece on average. Fortunately; there are great deals on content and writers in between this range via both oDesk and Titanium Quill.

Still; look at it like this – if the average real estate blog post yielded 128 visitors and cost $320, that’s the equivalent of paying $2.50 per click via Adwords PPC. Most real estate sites pay as much as $25 per click for good clicks, or more. Or it would be the worth $3,200 in Adword leads. That’s a steal no matter how you do the math. If you pay $100, of $50 for a great blog post the ROI is going to be 3 to 6 times higher.

The second key factor here is remembering that will all the advice columns keep harping on about volume of blogging; consistency and quality is more important. It’s better to produce one awesome piece per week consistently, than seven weak pieces that will only get your real estate website penalized by Google, and turn off visitors and prospects.

Once you begin closing deals you can scale.

For those being extremely cautious with their real estate marketing and branding budgets consider a test. A viable test should at least consist of 2- 6 months of blogging at least once per week. Do that and compare your results to other channels and then recalibrate. So select a publishing schedule and cost structure that you can afford to blog once a week for at least 8 weeks.

Related: 7 Small Ways to Generate Serious Wholesaling Lead Volume

Quick Tips for Maximizing Your Budget & Blogging Results:

Don’t neglect keywords and SEO

Share each post via social

Reach out directly to others and get them to share your content

Email your contacts to notify them of each post

 

Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.

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Web Still Wide Open For Realtors & Real Estate Wholesalers

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on Thursday, 29 May 2014
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Are aging, low tech real estate agents and investors actually making it easy for newcomers to win more business on the internet?

Inman News and NAR have recently raised the issue of today’s aging real estate professional population, and the opportunities it offers for the young and ambitious. Even though most Realtors say they plan to stay in the business for another two years, the average agent is now 56 years old. This, along with the new growth phase we are entering, has led to real estate has been dubbed one of the best careers to get into.

While older generations have been adopting technology, and iPads have become one of the most popular presents for grandma during the holidays, many real estate workers have been very slow to integrate. It took years for many to start using email. The latest statistics suggests that despite the presence of drones and Skype, many are still not embracing the most basic forms of online real estate marketing.

A new 2014 Member Profile report from NAR suggests the vast majority of Realtors are spending very little on internet marketing.

The report found Realtors spend far more on their vehicles than any other business expense. The median amount spent to maintain their real estate websites in 2013 was just $200. Many top real estate wholesaling gurus spend far more than 10 times this amount on online marketing per month.

A little more than half of Realtors say they now use social media for real estate marketing, but few reported have a blog. Industry news analysts have been criticizing agents for their poor use of SEO, while others highlight the data showing low repeat business and referral statistics as a percentage of total business volume.

This suggests good wholesaling websites, real estate blogs with sustainable SEO strategies, and automation for follow up and asking for referrals could help both agents and wholesalers quickly rise above much of the perceived local competition, while increasing net earnings.

Those on extremely tight budgets could find the web their best ally in getting more out of their marketing dollar.  Affiliate programs which generate referral income for everything from real estate books to recommending the best transactional funding lenders, can also be used to increase income and offset online marketing investments, all while increasing their value in the marketplace.

For those without the patience or desire to learn new technologies, summer interns, apprentices, and hiring young tech savvy freelancers on an as needed basis could provide a dramatic edge. Who knows, you may just discover the next manager to help you head up your real estate business so you can hit the beach or golf course, and simply collect the rewards of the infrastructure you have created.

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iBeacon Technology Creates Unique Real Estate Marketing Opportunities

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on Thursday, 23 January 2014
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The media has been buzzing about new iBeacon technology and how retailers are tracking consumers via their smartphones over the last week. So how could this tech be creating new real estate marketing opportunities for investors?

The latest in this technology released by digital developers at PassBee Media covered by Reuters and entrepreneur magazine G-Code this week has many potential applications for all types of sales, while blurring the on and offline divide.

CT Homes LLC has already jumped on the news to comment on how iBeacon technology can be used for ultra-precise location based mobile real estate marketing. Potential uses laid out by JD Esajian include in luxury homes and in real estate offices and showrooms.

The main user of this technology right now appears to be big box retailers who can use it to drive in extra foot traffic and upsell with pinpoint accuracy. However, real estate investors could equally benefit form deploying this indoor and close range type of location based marketing for promoting properties for sale in public places such as malls, airports and tourist centers.

Other more industry specific applications could include use at seminars and conventions, home shows and international investor events where global investors flock with their billions to look for property deals.

Some newer wholesalers may struggle to find the time and budget to incorporate iBeacon marketing for themselves but that doesn’t mean there aren’t similar and more affordable and easy to roll out solutions.

Some could collaborate with others to establish iBeacons and share push notifications. Others might turn to simple mobile apps, social media and augmented reality apps integrated with print and outdoor advertising.

With access to virtually unlimited capital for wholesaling houses from Best Transaction Funding wholesalers can use this type of digital marketing to scale quickly and boost brand positioning to command market share and enjoy higher revenues.
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3 Ways To Improve Your Real Estate Website Conversions

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on Thursday, 02 January 2014
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What’s the secret to increasing real estate website conversions today?

Thanks to the increasing spread of the internet, a dramatic rise in mobile device usage, the integration of social media into every moment of our lives and the proliferation of pay-per-click options generating large amounts of online traffic is perhaps the least of concerns for businesses and organizations today.

However, there can be a huge disparity between driving in masses of traffic and website conversions. With discounted property opportunities still available in volume, plenty of demand and the availability of transaction funding for financing fast flips the potential for massive deal flow is here in 2014, but conversions are where the money is made.

Without high conversion ratios real estate investment company owners suffer not only lackluster ROI and large lost opportunity costs, but masses of wasted labor and the time advantage which is so critical to the ability to survive and thrive today.

The big question is how to improve your real estate wholesaling website conversions.
It all starts here…

1. Attracting the Right Online Traffic

As touched on above; between Facebook, pay-per-click and high quality SEO content pulling in web traffic isn’t that difficult. However, if all you are pulling in are bots, spammers, teenagers in the Philippines, or even the competition looking to scrape your site for content it’s not only a huge waste or resources, but can be incredibly counterproductive too.

The same goes for virtually any other type of real estate marketing. Direct mail, cold calling, TV commercials and outdoor advertising can all yield masses of connections if marketers are promising to give away a million dollars. Yet, that doesn’t necessarily mean any increase in revenues.

So the first key to higher website conversions is draw highly targeted traffic.

One way to stop burning precious marketing dollars for many today is to purge their social networks of fake followers they may have added in efforts to ramp up quickly. Ongoing social campaigns can drive in better visitors and secure the best followers by using layered filters for laser targeting who posts are boosted to and ads are shown to.

Win by knowing exactly who your best prospect is. Where are they, what are their interests, how old are they, where do they work, who are their friends, who do they follow, what do they eat and listen to?

Inc. Magazine recently reported that as much as 30% of website traffic is made up of bots and malicious predators that scrape and steal information while sucking bandwidth. Symantec’s new ad campaign proclaims 40% of cyber-attacks are aimed are businesses with fewer than 500 employees. Unfortunately, those attempting DIY SEO and traffic generation often fail to monitor which visitors are legit by their navigation patterns and end up compounding losses by catering to the wrong crowd.

Still the best tool in the arsenal of most is great keyword usage. The killer mistake most amateur content marketers make it going straight for the most general keywords which have the most traffic. Common sense (and the metrics) shows that in many cases these keywords are also normally hit with the most competition. If your organization has a $10k a month budget, and just 10 competitors are working the same keywords with multi-million dollar budgets the outcome is pretty, painfully obvious.

Get the edge with:
a. Constant keyword research to identify trending phrases with low competition
b. Applying common sense understanding of who is using which related terms
c. Using ‘long tail’ keywords which are considered to be indicators of users closer to being ready to buy

2. Optimized Content

By now virtually every real estate marketer is familiar with the need for responsive website design which automatically re-sizes to fit an array of user devices and screen sizes. Optimized content is even more important.

Different visitors will be turned on (and off) by different things. By tailoring content to users by where they come from and what they are most interested in website conversion rates can be dramatically improved.

Strategically flowing content, which is simplified rather than complicated with too many features, plug-ins and distractions can go a long way to funneling web traffic to tacking the most desirable actions.

This can be enhanced even further by directing online visitors to optimized landing pages which are focused on driving specific actions by motivated sellers, home buyers and other investors to get the most out of every visit and penny invested.

3. Testing

The truth is that there is no ‘one size fits all’ right answer when it comes to website design for improving website conversions. What may look great or work great for one product or service may perform terribly for someone else. For example; a book or online course targeted to the less geeky user may do fine with a long scrolling old school sales page, whereas a new tech product designer for the recent college grad may do better with a very short video landing page.

The only way to know for sure and to ensure ROI is being maximized is to deploy split testing.
Recently there have been many DIY products released which help organizations split test for themselves. However, professional firms run tests for their clients that split test hundreds and thousands of different variations to pinpoint the optimal blend of components with scientific accuracy.

Understand that everything matters when it comes to optimizing for conversions from page layout to the media being used, phone numbers, verbal branding, length, navigation options, shapes of buttons, and even the fonts and colors used.

There may be some art involved here, but those that aren’t ready to gamble their wholesaling marketing budgets and the future of their enterprises away must split test and base their campaigns on the science of the metrics, and more importantly the right real estate and web marketing metrics.
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The Real Deal On Twitter Advertising For Wholesalers

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on Friday, 25 October 2013
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How can real estate wholesalers effectively leverage Twitter advertising for flipping more properties?

Real estate investors have been constantly hounded with the message that they need to be using social media more. It is reportedly one of the most powerful, efficient and cost effective methods of real estate marketing today. However, a lot has changed in the world of social media marketing recently, and it is often far from free.

Fortunately, some paid social marketing options have proven to be even better. Using them can deliver predictable results and for sure metrics.

Many have already been using Facebook ads in addition to Google Adwords. However, Twitter also offers its own advertising options too. So do they work for wholesaling real estate? What tips can help to increase their profitability? And are there any better options?

With the Twitter IPO it is probably safe to assume there will be some tweaks in the near future, with even more monetization and advertising developments to please shareholders.

In the meantime Twitter offers Twitter Cards for lead generation, as well as Promoted Tweets and Promoted Account options. Both Promoted Tweets and Promoted Accounts can be used like other Pay-Per-Click or CPA (Cost-Per-Action) advertising services. In other words wholesalers can bid to have their Twitter accounts and Tweets promoted and only pay when users engage with them. Engagements can be charged as follows and clicks.

Real estate marketers can not only use this to build a Twitter following fast, but also to drive in web traffic to specific pages and reach influencers to spread the word, all of which can help boost Google rankings for wholesaler’s websites.

Results can be much improved by using smart timing, keywords, demographics and targeting by which other Twitter handles users are following. Those that want to go big may consider going outside of Twitter to third party services which offer platforms for getting celebrities to send out Tweets to promote accounts and products. There is serious potential here, but it isn’t cheap. Having a heavyweight Twitter celebrity like the Kardashians Tweet about your homes or real estate business could set you back well over $10k a pop.

On the downside Twitter advertising still often fails to deliver targeted followers and traffic due to not being able to select targeting by both interests and other selects simultaneously. Plus, the per action rates can be significantly higher than other solutions.

In fact, some many find blogging for traffic or Facebook ads produce a much higher ROI. Facebook can actually be far less expensive than Twitter, and with BestTransactionFunding.com to fuel you with all of the capital you need these ads can provide a constant stream of deals to flip.
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Mother’s Day Marketing for Real Estate Wholesalers

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on Friday, 10 May 2013
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Mother’s Day is one of those great days of the year for real estate investors that offer amazing opportunities for business building and lead generation. How will you maximize it?

According to the 2013 National Retail Federation’s Mother’s Day spending survey an estimated $20.7 billion will be spent on retail this Mother’s Day. While this figure incorporates consumer spending from jewelry to eating out, is also a huge day for real estate wholesalers.

Real estate makes an incredible gift on Mother’s Day, and will certainly be a present that will not be out down by siblings, quickly forgotten or re-gifted. A new residence might be on the list, but also consider vacation condos and cottages, and perhaps even more powerful; investment properties that can keep on giving to moms year after year in the form of passive income from rental cash flow, while growing in value.

This makes the run up to Mother’s Day one of those key times to make a significant marketing push. So how will you reach them and spread the word?

This is an optimal occasion for increasing visibility with display advertising. This can range from outdoor opportunities to online via PPC advertising, CPM and even new mobile pay-per-call options for generating hot live inbound lead calls.

Strong negotiators can also still find reasonable deals on broadcast too, whether it is radio or cable TV commercials.

Social is extremely powerful for real estate marketing at times like this. However, instead of just pounding the web with posts on your own platforms look into opportunities for marketing through parenting networks and other moms which are respectively 16% and 55% more influential than brands according to new research from comScore.

Of course if you are reading this then you also can’t ignore the advantages of blogging for Mother’s Day real estate leads either, and over the long run the ROI will really build up.

However, while winning new customers and building lists is great, keeping them, building loyalty, reaping repeat business and referrals is another thing altogether. So stay focused on customer service and wowing them. This is a great occasion to send reminders about your business and stay at front of mind with gift cards and even direct gifts.
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Real Estate Marketing: Message Zuckerberg for $100

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on Thursday, 17 January 2013
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Would you pay $100 to get your real estate marketing message in Mark Zuckerberg’s priority inbox?

Facebook seems to have been coming up with all types of wild and crazy ideas lately, but are they setting up more incredible marketing opportunities for investors flipping houses or has Mark Zuckerberg’s ego and eccentricity just whisked his mind off to another planet?

This week’s big mystery event at Facebook turned out to be what most consider such a pathetic attempt at search that most of the media, including the most popular tech blogs have completely ignored it and refused to report on it.

This follows hot on the heels of Facebook beginning to charge for sending messages. This has ranged from $1 for the average Joe to an incredibly lofty and perhaps overly egotistical $100 to send marketing messages right to Mark Zuckerberg himself. And don’t forget the huge Instagram privacy debacle a few weeks ago.

So what’s the deal?

It is possible that this is just a chain of horrible moves in which case the social network is seriously unlikely to last much longer. On the other hand it could be an incredibly intelligent and creative series of marketing tests.

Think about it. All of the recent news and last few years have not only meant free PR for Facebook but free testing, market research, content and highly detailed and targeted lead list building, much of which was provide gratis by real estate investors.

If amassing data to create the world’s largest and most extensive database of consumers for extremely targeted marketing was Mark’s intent the whole time, he’s not done a bad job of it.
While you might not consider Zuckerberg himself a qualified enough “ready, willing and able” buyer right now, real estate leads have sold for more than $100 a pop in the past. Multiply that by 1 trillion leads, and resold several thousand times and that’s some serious dough.

Of course it is unlikely it will fly for most real estate investors at those prices or perhaps not even 50 cents a pop considering how many fake profiles are there. However, there are some important lessons to be taken away.

For a start how can you leverage others and how can you grab as many Facebook contacts as possible and store them for ongoing marketing outside of Facebook when it becomes too expensive?

Of course people will get sick of their info being used and sold by Facebook before too long. Credit bureaus do it, and you don’t really have a choice about using them, but people can opt out of Facebook.

So this could really mark the turn in marketing cycles, with social heading down just as direct mail and email have done in the past.

In terms of alternatives, in other news CBS’ outdoor advertising division announced it is converting to a REIT, confirming real estate investing as a hot trend and buffer from taxes, but does it mean outdoor is back or dead and they are cashing out?

Maybe the New Myspace is the answer? Love of hate Justin Timberlake it is perhaps a chance to get ahead of the crowd and a chance to dominate a new platform before the competition gets in.

Just don’t underestimate the importance of mobile marketing for real estate as we move into the boom…
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