The Real Deal On Twitter Advertising For Wholesalers
Real estate investors have been constantly hounded with the message that they need to be using social media more. It is reportedly one of the most powerful, efficient and cost effective methods of real estate marketing today. However, a lot has changed in the world of social media marketing recently, and it is often far from free.
Fortunately, some paid social marketing options have proven to be even better. Using them can deliver predictable results and for sure metrics.
Many have already been using Facebook ads in addition to Google Adwords. However, Twitter also offers its own advertising options too. So do they work for wholesaling real estate? What tips can help to increase their profitability? And are there any better options?
With the Twitter IPO it is probably safe to assume there will be some tweaks in the near future, with even more monetization and advertising developments to please shareholders.
In the meantime Twitter offers Twitter Cards for lead generation, as well as Promoted Tweets and Promoted Account options. Both Promoted Tweets and Promoted Accounts can be used like other Pay-Per-Click or CPA (Cost-Per-Action) advertising services. In other words wholesalers can bid to have their Twitter accounts and Tweets promoted and only pay when users engage with them. Engagements can be charged as follows and clicks.
Real estate marketers can not only use this to build a Twitter following fast, but also to drive in web traffic to specific pages and reach influencers to spread the word, all of which can help boost Google rankings for wholesaler’s websites.
Results can be much improved by using smart timing, keywords, demographics and targeting by which other Twitter handles users are following. Those that want to go big may consider going outside of Twitter to third party services which offer platforms for getting celebrities to send out Tweets to promote accounts and products. There is serious potential here, but it isn’t cheap. Having a heavyweight Twitter celebrity like the Kardashians Tweet about your homes or real estate business could set you back well over $10k a pop.
On the downside Twitter advertising still often fails to deliver targeted followers and traffic due to not being able to select targeting by both interests and other selects simultaneously. Plus, the per action rates can be significantly higher than other solutions.
In fact, some many find blogging for traffic or Facebook ads produce a much higher ROI. Facebook can actually be far less expensive than Twitter, and with BestTransactionFunding.com to fuel you with all of the capital you need these ads can provide a constant stream of deals to flip.
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