How To Overcome Real Estate Lead Generation Plateaus
This is the time of year when most wholesalers are setting new goals and preparing new real estate marketing campaigns to spearhead their efforts to ramp up business. However, some property investors, including those that have been wholesaling houses for over a year are finding they seem to be hitting a plateau in lead generation.
For some this may just be an annual blip and because they failed to spend the last few months setting up deals for January. For others efforts can be buffeted by new competition, the fact that they are just doing the exact same real estate marketing to the same prospects and expecting different results, which can be hampered even further due to much of that pool already having been tapped.
So how can those serious about wholesaling more houses in 2014 smash through these plateaus?
Those familiar with the best approaches to fitness, bodybuilding and martial arts training, as well as operating businesses in other industries know that plateaus will happen. They are avoided or broken through by shaking things up and adding new exercises or pushing up weight for more gains.
So perhaps the first point of attack could be to look at making new contacts, expanding into new segments of the local market and exploring new niches.
Expanding into new ad channels or switching up ad targeting may also be wise. For example changing the followers you target for Facebook or Twitter ads and running advertorials in new genres of magazines or blogs online. For example; if your properties are ideal for vacation home seekers or entrepreneurs consider business or travel mags and blogs which can help you stand out more easily than marketing among 200 other real estate services in a property publication.
Diversifying into new areas is the next logical progression after this for most.
Consider PR moves to boost visibility and stay at the front of the mind too. Yet, while recharging your real estate marketing mix is smart don’t forget how important consistency in mediums is for maximizing results.
Finally; work backwards – try to line up more end buyers and funds, even using Best Transaction Funding to be able to take on new, more and bigger deals fast and then use that advantage for stronger deal prospecting.
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