What does an effective email auto-responder series look like for real estate wholesalers?
Having a real estate wholesaling website and strong opt-in magnet is great. However, all savvy marketers know that it can take several touches to convert new prospects, and especially in the world of flipping houses it can take recurring outreach to connect the right deals with your buyers list. So what do successful email campaigns and auto-responders look like for property wholesalers?
Right Expectations
Success in email auto-responders, and avoiding complaints and wasted time requires building a list with synergy, and setting the right expectations. Your opt-in needs to be relevant to what you’ll be emailing them about on a regular basis. Be transparent. Let them know if they should expect instant updates when you post a new real estate blog, weekly updates on new wholesale property deals, or something else.
Style and Design
There is no single right answer about what your emails should look like. The best look is really about who your list is made up of, and your branding. If you are simply messaging personal contacts and have a basic real estate website then a personal looking, plain text email message can be the perfect fit. In contrast; if you have a high profile luxury brand, in a high end market with a very design conscious database it may be wise to include visuals. New templates from AWeber and other email services can help wholesalers craft emails which mimic their website pages for a seamless user experience.
Content (What to Email)
What should you be emailing to your list? What you promised. It can be quarterly newsletters, daily real estate wholesaling blog posts, an email training series, or notifications whenever new wholesale deals come on board. There can be occasions to deviate such as holiday wishes and notable product or service changes, but don’t stray too far from what they are anticipating, or they’ll turn off, doom you to the spam folder, and cause issues with your email provider, regardless of how much value you think you are adding.
Length
Email auto-responders should never really end. Messaging should be ongoing once a name is added to the list. To get started new real estate wholesalers may want to launch with a set of 4 to 7 emails and then invest in more as their list takes off.
Length of individual emails can vary. Some of the most effective are just a line or two. At the same time, some very successful bloggers and email marketing experts claim that extremely long emails (running into multiple pages) have performed the best. Think about who is receiving them, why they want them, and what action you want. If it is clicks to site then make that as easy as possible.
Calls to Action
Don’t forget your calls to action. Use multiple links, social icons and URLs and your phone number if you want to generate live calls.
Want More?
Want more tips like this in your inbox? How about hot news on new investor funding for wholesalers form Best Transaction Funding? Use the link at the top of the blog post to subscribe to weekly blog updates for wholesalers and get notified first when we roll out new funding programs…
"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
- Frank Olaitan, Real Estate Investor, MD
"I can't thank you and your company enough for providing funding for our latest project, and right at the last minute. You came through with funding in less than 24 hours and coordinated with the closing agent and attorneys like you had been involved with our project the entire way. I'll know exactly where to call for the funding we'll need for our next project."
- Dave Pricken, Real Estate Investor, NJ
"Thank you so much! I just had a talk with our Realtor on both properties and told him amazing things about your company!... Normally I rehab the houses and re resells them. I just don't have the patience for that work anymore. This [transactional funding] is such a better way for me and less stress."
- Steven Kupecz, Real Estate Investor, TN
"We want to thank you for the exceptional customer service you provided. No one comes close. We had contacted a competitor the same time we contacted your company. Your company responded with in a few minutes while the competitor has yet to respond weeks later even after multiple phone calls and emails. Thanks again for the unmatched customer service."
"We had looked into several transaction lenders for a couple properties we were trying to flip. Your company was the most responsive and had the best pricing. Even though we had logistics issues with the B/C lender, your company acted very professionally and handled our requests beyond our expectations."
"Thank you for your commitment to an excellent customer experience."
- Phoenix Properties, LLC, Ronald Destefani, Investor, PA
"I was studying on how transactional funding works and you guys had the best and most thorough explanations posted so I could fully understand the details in back to back closing. I'd already started setting everything up but your video confirmed that I'm on the right track."
- La'Donna Turnipseed-Scott, Investor, LA
"....a few months back, I happened upon a video, on your site, regarding the use of transactional funding with Hud properties; and I found myself replaying the video over and over because of the value that I saw in the message...it actually explained the process, step-by-step on how to submit a Hud deal by using transactional funding. Once I completed the video, my initial response was to take immediate action by duplicating what I had learned from the video into real time. So I did some research on properties in a market where I knew I had buyers; and put together a hud deal. I then located a realtor able and willing to submit my bid online and within a couple of days, to my surprise, received a call telling me that I had won – my very 1st Hud bid."
"To you I say, ”KUDOS to Best Transactional Funding and Thank you for providing the education and services to Real Estate Entrepreneurs like me. Please keep up the good work!'"
- T. A. Davis, Investor, NJ
"You each deserve high marks for your wonderfully quick response time to each of our questions and requests! You hit home runs with us! Your application system was easy to use. Our deal met your qualifications and every time Rob Kozak or any member of Mystic Properties, LLC phoned, we received a "real" person dialing back to speak with us.
Your patience and persistence were exceptional in dealing with our business interests. Thank you for such great customer service! We look forward to working with your staff, again, in the future. We like referring people to you, as us, our team would have missed-out on an excellent earning opportunity.
Your help negotiating with our title company made our back-to-back deal, finally happen. People noticed on settlement day how effectively and efficiently your part of the transaction was organized and executed. Again, thank you for truthfully being the "BEST" at what you do!"
- Diane McAdams, Mystic Properties, LLC, Real Estate Investor, Pennsylvania
"Boy, you guys are impressive! I can’t thank you enough for scrambling and getting my deal done at the last minute like that. You and your team were awesome!"
- Donna Bauer, The NoteBuyer Inc., Real Estate Investor, OH
"Thank you so much for working so diligently with me. Your services really are the "BEST". I look forward to working with you in the near future!"
- Ericka B., Real Estate Investor, CA