Best Transaction Funding Reviews Trulia’s 2015 Marketing Plan
Trulia recently published its 2015 Marketing Plan for real estate professionals. So what tactics and strategies does the online real estate giant recommend that can be adopted by wholesalers and agents, and what might some want to avoid copying?
Best Transaction Funding breaks down the highlights of the report and reviews the good, the bad, and the questionable…
Best Transaction Funding Reviews Trulia’s Online Marketing Strategy for 2015:
Trulia’s recommendations for 2015 are:
- Write a blog
- Implement SEO strategy
- Automate e-mail
- Commit to a CRM
- Invest in video
- Create unique property listing websites (SEO)
- Build out social media
- Invest Mobile Ads for your target markets
BTF’s Take: Clearly blogging and SEO top the list. While some real estate pros, including wholesalers have neglected these items in the past, 2015 should be the year they become top priority. The main obstacle all of these recommendations present is that few real estate agents, investors, and CEOs really have a handle on these marketing strategies, and lack the time to figure them out.
Fortunately, these items can be outsourced to individual experts, or online real estate lead generation can be turned over to turnkey services like Realty Motor or Sensei Gilliland’s (@SenseiGilliland) top secret Jabber Mouth Marketing service which we have been told is just about to come out of stealth mode. This will leave investors time to get on with the most important money making work – closing the leads that come in.
Related: 6 Easy Ways to Spark Lead Generation for Real Estate Wholesalers
Best Transaction Funding Reviews Trulia’s Social Media Strategy for 2015:
Trulia suggests…
- Do focus on quality over the quantity
- Do leverage images for double the sharing potential
- Do make it a two-way conversation
- Don’t only post your listings
- Don’t neglect “up-and-coming” social networks like Pinterest, LinkedIn, and Instagram
- Don’t underestimate others because you never know who could become a client
BTF’s Take: There’s not much new or unconventional here except for the reference to specific social media sites. Instagram has become a rock star in the social world, experiencing Bieber like overnight success for some. However, most would serious question the power of Facebook, Pinterest, and LinkedIn. So what does the data say?
According to Shareaholic’s 2014 report:
- Facebook still delivers the overwhelming amount of referrals
- Pinterest is #2, but at just over 25% of that of Facebook
- Only Google+ and LinkedIn saw traffic rising in Q3 2014
- However, LinkedIn did not make the list of networks which saw traffic rise on an annual basis
Read: Where to Get the Investment Property Funding You Need
Trulia’s Marketing Budget Recommendations
Interestingly Trulia only identified and named 5 specific items to budget for in 2015:
- Ads - Online
- Website
- Blog
- Ads – Print
- Business Cards
Conclusion:
Concluding that Trulia ought to have the budget, data, and research talent to deliver strong insights in their 2015 Marketing Plan real estate wholesalers may be best served by focusing on blogging and SEO, followed by print ads to capture offline leads. However, many may be best served in outsourcing these activities so that they can focus on closing transactions.
Don’t Forget to Check Out: 2015 Valentine’s Day Marketing Tips for Real Estate Wholesalers
Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long
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