7 Real Estate Blogging Lessons From The World’s Top Blogger
What can the world’s top marketer teach real estate investors about blogging?
Seth Godin is a Direct Marketing Association Hall of Fame inductee, author of 17 best-selling books, and the blogger that top bloggers go to for advice. How can real estate investors replicate his success and rocket the results from their blogs?
Blog Consistently
Seth is a national speaker, teacher, and writer, yet he manages to blog every day. In a recent interview with Tim Ferriss he says he actually writes 5 blog posts every day. While most property wholesalers, flippers, and real estate CEOs don’t have that kind of time themselves; they can recruit outsourced assistants and ensure they publish something on their blog each day, week, or month. Everything else comes second to this consistency.
Give Value First
Seth rarely pitches his own products on his blog. And that is no doubt one of the reasons people keep opening his email updates and read it religiously. He gives, gives, and gives some more. By giving he earns trust and attention. When he does get around to pitching a service or product, his blog readers know that because of his generosity that whatever he is selling must be worth it.
Give People What They Want to Buy
Want to sell more? Give people what they want to buy, and read. What is it that your prospects really want to know about? What type of service are they really looking for? It really doesn’t matter if you think it is important or valuable. It is about what they want.
Short Blog Posts Still Work
While some real estate blogs are continually trying to stretch the length of their posts to 800 words, 1,000 words, and even over 2,000 words. Often just because they heard someone say that Google likes longer posts. How many properties has Google bought from you or sold to you recently? Meanwhile Seth Godin is famous for blog posts which are often just a couple lines long. And people read them. Both long and short posts can work, but don’t forget who you are writing for.
You Are Capable of a Lot More
If there is one thing that Seth wants you to know it is that you are capable of achieving a lot more. If you just set your goals a little higher, or a lot higher you may be amazed at what you can achieve. Can you get to daily blogging on your real estate website? Then scale from 10 deals a year to 100 deals a year? How about finding an even more impactful way to leave a legacy than just amassing lots of zeros in your bank account?
Focus on what is Most Important
Streamline your life, your real estate marketing, and your blog to get more of what matters most. Say no to more distractions. Don’t get side tracked with all types of bells and whistles. Don’t go off on detours which just take you further from your goals. Seth’s blog is truly no frills. Yet, it works. And he still has time to cook dinner for his family every night.
Constantly Be Learning and Discovering
If you want more success you’ve got to be constantly be learning, discovering, and trying things. Seth says he only has more successes than most because he has tried more times. He also has more failures than most, and is most proud of that. Because he tried. He doesn’t sweat the typos, or worry about making wrong predictions, or reading opinions about his work. He just keeps trying new things. Try real estate blogs that are short, long, medium length, that have links, or no links, that use keywords, and no SEO keywords, that blatantly sell, and others that don’t sell at all. You can’t get more results and close more deals unless you are trying new things.
Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.
