Are The Feds Targeting Your Ads?
TARP’s Deputy Special Inspector General announced a crackdown on Internet advertising promoting loan modification and other assistance for underwater homeowners and other motivated sellers facing foreclosure. So far over 1,000 advertisers have been shut down or suspended by search engines Bing, Yahoo and Google.
While this initiative is said to be targeting scam artists attempting to prey on vulnerable property owners, exactly how they are identifying who are running scams versus those offering legitimate and valuable help is unclear, except for the types of PPC advertising and help they are offering. This combined with the fact that TARP’s Deputy Special Inspector General came out promoting the government’s own Making Home Affordable site, hot-line and contacting lenders they have invested in directly hints that this may simply be a way of wiping out the competition rather than acting to protect consumers.
Homeowners should certainly be protected but it is obviously that third parties, especially real estate investors have done far more to bail out the individual homeowner and the US economy as a whole than we have actually seen accomplished by the government’s recent feeble attempts at new plans.
The bottom line is that this is a scary precedent for any real estate investor. The search engines have a reputation for shutting down ads and blocking advertisers first, then asking questions later. So your company and marketing could well come under attack. What to do?
Perhaps it is prudent to take another look at your Internet ads, make sure that you can’t be confused with the scam artists out there and even set up separate or mirror websites using iFrames so that you don’t have to fear any down time.
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