Video Marketing Tips for Real Estate Investors
It doesn’t matter whether you are just flipping a couple properties per year or 30 a month if you plan to compete for tenants and buyers and win you are going to need video on your side. Why? Video isn’t just a neat addition to your website, blog and marketing campaigns. It is fast becoming a differentiating factor between those real estate companies who are reputable and attractive for tenants, buyers, lenders and sellers to do business and those who aren’t. Which side do you want to be on?
Many real estate investment companies have shied away from using video so far because they wrongly believe it is too expensive or just don’t know where to start. However, this has indeed been an expensive mistake while the competition has seen response rates on emails campaigns and on site conversions rocket from incorporating videos. It doesn’t have to cost a mint and you don’t have to be a professional producer to employ great video marketing for your real estate business.
Basic videos can be created right from your laptop’s webcam or with an inexpensive Flip video camera. If you don’t want to be the star of your own production then use a staff member, friend, family member or local college student. Or simply opt for a slide show type video with voice over which you can create yourself with free online video making tools like Camstudio.
However, you can also step it up a notch and get high quality videos without spending a ton or organizing a live film crew by outsourcing your production. There are dozens of freelancers and marketing companies online who can put together fantastic videos that ooze credibility and can make your real estate business and properties look great for just a few hundred dollars. By investing in a high quality template which you can easily adapt for different properties and campaigns you can have the best of both worlds; a first class video at a reasonable investment.
However, just as important as having video is making sure that you make the most of it. Use them on your website’s home page, blog, email campaigns, YouTube, social media profiles and linked to by QR codes which are placed everywhere else.
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"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
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"....a few months back, I happened upon a video, on your site, regarding the use of transactional funding with Hud properties; and I found myself replaying the video over and over because of the value that I saw in the message...it actually explained the process, step-by-step on how to submit a Hud deal by using transactional funding. Once I completed the video, my initial response was to take immediate action by duplicating what I had learned from the video into real time. So I did some research on properties in a market where I knew I had buyers; and put together a hud deal. I then located a realtor able and willing to submit my bid online and within a couple of days, to my surprise, received a call telling me that I had won – my very 1st Hud bid."
"To you I say, ”KUDOS to Best Transactional Funding and Thank you for providing the education and services to Real Estate Entrepreneurs like me. Please keep up the good work!'"
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"You each deserve high marks for your wonderfully quick response time to each of our questions and requests! You hit home runs with us! Your application system was easy to use. Our deal met your qualifications and every time Rob Kozak or any member of Mystic Properties, LLC phoned, we received a "real" person dialing back to speak with us.
Your patience and persistence were exceptional in dealing with our business interests. Thank you for such great customer service! We look forward to working with your staff, again, in the future. We like referring people to you, as us, our team would have missed-out on an excellent earning opportunity.
Your help negotiating with our title company made our back-to-back deal, finally happen. People noticed on settlement day how effectively and efficiently your part of the transaction was organized and executed. Again, thank you for truthfully being the "BEST" at what you do!"
- Diane McAdams, Mystic Properties, LLC, Real Estate Investor, Pennsylvania
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- Ericka B., Real Estate Investor, CA
