How To Google Proof Your Real Estate Wholesaling Business
Google is a fickle beast. It can be one of your best tools for real estate marketing and your wholesaling business. It can also be one of your biggest headaches. If your income, wealth, sanity and peace of mind relies on Google, you’re going to be in for a wild ride.
Here’s how to Google-proof your wholesaling business…
It’s not just Google and its constant algorithm changes either. We’ve seen the same happen with Zillow and Facebook too. They lure you in and get your to invest everything in building them up, and then use it against you. Savvy investors and venture capitalists have learned that a business that relies on third party platforms like this to survive and thrive are normally doomed. Use them. Just don’t count on them. Don’t bet everything on any one of them.
Build Your Own Assets
Trying to rely on just a Facebook page as a website is a serious flaw today. So is basing all your finances on current Google Ads costs and conversion rates. Be sure you are building your own brand and online business assets with your own website.
Ignore Common Content Myths
How long does your content need to be? Forget about it.
Ask ten SEO ‘experts’ and you’ll get ten different answers. Most often someone will quote a myth from a couple years ago. Something that worked for a few weeks during a temporary Google experiment. Like your articles need to be 1,000 or 2,000 words long.
Forget length. Don’t worry about it when it comes to blogs, articles, videos or podcasts. Otherwise you are going to get hit hard when Google penalizes those same lengths next week.
Pour Out the Value
Giving real value is far more when it comes to content. That’s true of everything you do on and offline through all parts of your wholesaling business.
When it comes to online content, if you just create and publish what is truly valuable, actionable, shareable and worth bookmarking for your ideal customers you’ll do just fine. You’ll do great over the short and long term. It may be 300 word blogs one week, 4,000 word resources, 15 second video clips or 30 minute educational audio. Just focus on the value. Put yourself in your prospects’ shoes, not Google’s
Leverage Other Search Engines
Online search engines can be valuable. Just don’t bet everything on the biggest one or two of today. Use sub-search engines on other sites. Like Meetup.com or other social networks.
Be Offline Too
Offline and real world in-person is becoming even more important. Virtual is powerful and even a must. Yet, it is also making real connection even more desirable and valuable. Build real world relationships by hosting networking events, experiential events like camping trips or property tours.
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