It’s Black Friday weekend. Here are the key things you need to know as a real estate investor…
This is one of the biggest sales weekends of the year. In fact, 30% of all the money spent on retail all year will happen in the next few hours. As a real estate investor you are already thinking more big picture than most people. What additional insights should you be gleaning from this?
Everyone Has Enough Money
Everyone has plenty of money for the things they really want to spend on. Over $700B is expected to be spent with retailers on Black Friday 2019 alone.
This doesn’t even count all the money spent in the lead up to Thanksgiving and the next few days of special shopping events, or Christmas shopping.
60% of consumers are expected to go into debt to fund these luxuries this year. Even if most of the items sold won’t last long, may never be used, and will just collect dust along with last year’s gifts.
Sadly, many may end up losing their homes because they put this shopping ahead of their housing payments. It is a choice for many. So, there will be wholesale property deals to pick up between now and Valentines Day.
It is also a reminder to invest first, and let those investments pay for these luxuries. A new TV is unlikely to ever pay your mortgage, no matter how ‘smart’ it is.
Deep Sales, A Sign of Desperation
Last year didn’t seem to bring the early Black Friday deals or deep discounts we are seeing now. Perhaps because retailers were more confident in the economy and consumer spending last year.
Now, once again retailers began Black Friday sales deals in October. Some are emailing promotions with 51% to 81% off of their ‘hottest selling’ items.
That’s clearly unlikely to be true. It instantly devalues the product, and creates mistrust of the brand. If your product is so awesome and so popular, there’s no need for an 80% off flash sale. If it was that valuable, it wouldn’t be offered at that much of a discount. Not unless this retailer is marking up and over pricing inventory by 80% the rest of the year.
Worth thinking about, especially if you offer your own sales.
Don’t Let Thanksgiving Be Overshadowed By The Black Friday Deals
Even before the turkey can put many people in a food coma they are already online shopping for deals on their phones. Then comes Small Business Saturday and Cyber Monday. Both big sales days. Just don’t forget about the thanks and giving part, and Giving Tuesday.
Practicing gratitude can make all the difference in how you operate every day. Hopefully we all all turning enough wholesale deals this month to prioritize giving back. Maybe even deciding which causes to support on Tuesday before we blow it on things that will never be used.
What are you buying this weekend? What are you selling? What initiatives are you giving to?
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