Real Estate Marketing: Is Google Monopolizing Lead Data?
Is Google working to monopolize even more of the economy and real estate market with its new features?
If they control even more of the availability of real estate leads and contacts, as well as the pricing, and what it costs to run your business, how will you continue to thrive and prosper?
Google’s Test Feature
Google recently began testing a new feature which allows the public to remove search results about them, including those that feature their contact information. Such as phone numbers, mailing addresses, and emails.
This may certainly be a good thing in many cases. Though you can bet Google will still hold onto and have access to this information themselves.
What might it mean for you as a real estate investor?
Optimizing Your Own Online Presence
Managing visibility and credibility is a major component of being an investor or business owner today.
That means both burying erroneous and incorrect digital dirt. As well as getting ranked for the right things in internet search engines.
This might be your chance to remove some of the bad. While you get busy publishing more blogs, press releases, articles, and other media to boost your online reputation and visibility.
Monopolizing The Leads
Although they will most certainly deny it, and cover it up with complex structures, there is no question that Google has been increasingly working its way into different industries, like real estate, and commerce in general.
This may make it easier for everyone to opt-out of online marketing from third parties. Which most people can probably appreciate. Of course, with the exception of Google, and those that pay them the most to advertise and reach customers.
Scraping the web for contacts and spam may soon be a thing of the past. If those were your marketing strategies, it is probably high time you added in some other lead sources and got ahead of the curve. Lead and list sellers may also find this a problem. Which will trickle down to their real estate customers.
How To Win
Online marketing is going to get harder and more expensive. Customers are getting more risk averse, privacy and security conscious and expect better service.
To even just maintain the contacts you have, you will have to add more real value, spam less, and customize more.
It is also a smart time to focus on building more personal relationships, and mixing up and diversifying both on and offline marketing mediums.
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