5 Best Inbound Marketing Tactics For Real Estate Wholesalers
by blogger1
on Thursday, 25 July 2013
BestTransactionFunding
blogger1
Guest has not set their biography yet
User is currently offline
What are the best marketing tactics for pulling in inbound real estate leads for wholesalers today?
The housing market continues to serve up hot deals, but how do you get more leads without having to cold call or wait weeks for direct mail to pay off?
Thanks to rapidly rising home prices and failed government bailout programs it looks like those wholesaling properties are about to see a massive windfall in highly profitable new deals hitting the market. The legendary Versace mansion on South Beach is heading to the auction block for $25 million (down from $175 million), the 2013 Home Flipping Report reveals investors in Daytona Beach, FL made an average of over $51,000 per deal and a gross of 82% profit in the first 6 months of the year, and RealtyTrac reports 800k new distressed homes are coming to the market, on top of 46% of loans modified under HAMP in 2009 re-defaulting.
The only question for those wholesaling properties is how to you draw in as many of these motivated sellers and the end buyers quickly to fully capitalize on this huge wave of opportunity?
We all know that it’s all about inbound marketing today, so what are the best strategies to use?
1. Guest Blogging
In the wake of the Penguin 2.0 update guest blogging rocks. Blog commenting, link buying, and article marketing via directories have taken a big hit. If you want to funnel in more online traffic to your website and stay at the top of Google searches you need to get serious about guest blogging. Look for opportunities at Publiseek, My Blog Guest, G-CodeMagazine.com, and if you have something really valuable, contact us at Best Transaction Funding to ask about exchanging blog posts.
2. Facebook
Love or hate it Facebook has only emerged as an even more dominant force for inbound marketing online today. Best practices have changed dramatically though. Consider running ads, promoting and boosting posts. This can be done on a very tight budget and for great ROI. If you want solid results and real leads in hand opt for pay-per-click.
3. Google Adwords
Of course when it comes to PPC advertising Google Adwords is still the big dog in the pit. While you may have to dig into localized keywords and utilize Google Trends or Insights to find the trending keywords with the least competition to keep costs down, Google Adwords is incredibly difficult to beat for wholesalers wanting online leads immediately. Also look out for Sean Terry’s upcoming book on how to set up a successful Google Adwords campaign.
4. Google Hangouts
With the new change to the Gmail inbox some are finding that their email marketing efforts are taking a big hit. Google wants you to migrate your prospects and prospecting over to Google and they’ll likely reward you for it. Try setting up communities and groups on Google and using live Google Hangouts to close deals fast.
5. Press Releases
No real estate investor has to wait to be discovered to get in the news headlines and rocket their brand, while driving in tons of hot leads. Using self-distributed press releases online wholesalers can rocket their visibility and often pull in hundreds of web visitors for less than $1 a hit. Plus the mass of high profile inbound links this provides can rocket wholesaling websites to the top of Google quickly too.
The housing market continues to serve up hot deals, but how do you get more leads without having to cold call or wait weeks for direct mail to pay off?
Thanks to rapidly rising home prices and failed government bailout programs it looks like those wholesaling properties are about to see a massive windfall in highly profitable new deals hitting the market. The legendary Versace mansion on South Beach is heading to the auction block for $25 million (down from $175 million), the 2013 Home Flipping Report reveals investors in Daytona Beach, FL made an average of over $51,000 per deal and a gross of 82% profit in the first 6 months of the year, and RealtyTrac reports 800k new distressed homes are coming to the market, on top of 46% of loans modified under HAMP in 2009 re-defaulting.
The only question for those wholesaling properties is how to you draw in as many of these motivated sellers and the end buyers quickly to fully capitalize on this huge wave of opportunity?
We all know that it’s all about inbound marketing today, so what are the best strategies to use?
1. Guest Blogging
In the wake of the Penguin 2.0 update guest blogging rocks. Blog commenting, link buying, and article marketing via directories have taken a big hit. If you want to funnel in more online traffic to your website and stay at the top of Google searches you need to get serious about guest blogging. Look for opportunities at Publiseek, My Blog Guest, G-CodeMagazine.com, and if you have something really valuable, contact us at Best Transaction Funding to ask about exchanging blog posts.
2. Facebook
Love or hate it Facebook has only emerged as an even more dominant force for inbound marketing online today. Best practices have changed dramatically though. Consider running ads, promoting and boosting posts. This can be done on a very tight budget and for great ROI. If you want solid results and real leads in hand opt for pay-per-click.
3. Google Adwords
Of course when it comes to PPC advertising Google Adwords is still the big dog in the pit. While you may have to dig into localized keywords and utilize Google Trends or Insights to find the trending keywords with the least competition to keep costs down, Google Adwords is incredibly difficult to beat for wholesalers wanting online leads immediately. Also look out for Sean Terry’s upcoming book on how to set up a successful Google Adwords campaign.
4. Google Hangouts
With the new change to the Gmail inbox some are finding that their email marketing efforts are taking a big hit. Google wants you to migrate your prospects and prospecting over to Google and they’ll likely reward you for it. Try setting up communities and groups on Google and using live Google Hangouts to close deals fast.
5. Press Releases
No real estate investor has to wait to be discovered to get in the news headlines and rocket their brand, while driving in tons of hot leads. Using self-distributed press releases online wholesalers can rocket their visibility and often pull in hundreds of web visitors for less than $1 a hit. Plus the mass of high profile inbound links this provides can rocket wholesaling websites to the top of Google quickly too.
