5 Ways To Boost Your Real Estate Lead Conversions
How do you convert more leads into real estate contracts, closings and dollars?
It’s ridiculously easy to get in front of thousands of prospects today. It’s even easy to draw thousands of online users to your web pages and social media profiles. You can even predictably drive large amounts of targeted traffic to your landing pages for less than $2 a piece with Google Ads. Sometimes for even just 50 cents.
However, there is a massive difference between traffic and real deals and dollars.
Just because your traffic isn’t converting doesn’t mean your marketing isn’t working. This can equally apply to phone work, social, direct mail, blogging and email. Though it is especially showing up in online advertising.
So, how do you close the gap and convert more?
More Contact Information
Everyone has different preferences for reaching out and communicating today. Your contact information needs to be prominent. You also need to have the mediums your prospects want to speak through. That maybe the phone or email. Though it is also increasingly through live chat, text message and Twitter. If you don’t offer it, they may keep searching through your competitors until they find a good match.
More Touches
In this fast click, instant gratification era we seem to have forgotten many of the most basic sales principles. Most leads are going to take an average of 7 touches to close. Don’t expect the first click to be a sale. That just isn’t realistic 99% of the time. They need to find your ads. They need to click through. They need to be retargeted to come back again. Then they may need to look up your reviews, read a blog post or connect on social. Maybe they need to find the time to act in their crazy schedules. Or just need a little more time to get the money or be truly motivated to the point of urgency. The point is that you can’t rely on just one front line barrage of ads alone. You’ve got to keep being there.
More Credibility
It’s super easy to through up a website or Facebook page. You can do it in under 2 hours. Of course, everyone does. So in a time when even many of the biggest companies have zero credibility, real estate entrepreneurs need to remember that these assets alone aren’t going to be enough to convert savvy shoppers. What credibility elements have you built in? Video testimonials? Case studies? Online reviews? Press logos? You have to remove all the doubt, or its more attractive and less painful for them to do nothing, even if that means being foreclosed on.
More Emotion
Remember, people don’t make common sense decisions. Data is great. It can help. Yet, we don’t typically buy houses just because the numbers make sense. We don’t invest because of the data. We don’t even sell because it makes sense. It is all a part of the story we tell ourselves and the emotional benefits we believe that action will give us. Where’s the emotion and personal connection?
More Listening
We might have the answers to people’s problems, but are we really listening? What we think is the problem or an attractive solution may not be what they are thinking at all. What objections do they have that need to be overcome? What information do they need to be confident enough to take action? It doesn’t matter how great we think it is. It’s not yourself you have to convince. Listen to your prospects.
Top Funding News
|
|
|
|
|
| Linked In | You Tube | Google+ |
"I want thank you for the excellent service I received from Best Transaction Funding.The quick response I received from your company from the beginning of the transaction and to the end was unbelievable. I also want to give a special compliment to you as well. You went to great lengths to keep me informed and gave my title company all the information they needed to complete a successful closing. I cannot express how thankful I am. Such service builds great working relationships. I will definitely recommend Best Transaction Funding to all my fellow investors. Thank You."
- Frank Olaitan, Real Estate Investor, MD
"I can't thank you and your company enough for providing funding for our latest project, and right at the last minute. You came through with funding in less than 24 hours and coordinated with the closing agent and attorneys like you had been involved with our project the entire way. I'll know exactly where to call for the funding we'll need for our next project."
- Dave Pricken, Real Estate Investor, NJ
"Thank you so much! I just had a talk with our Realtor on both properties and told him amazing things about your company!... Normally I rehab the houses and re resells them. I just don't have the patience for that work anymore. This [transactional funding] is such a better way for me and less stress."
- Steven Kupecz, Real Estate Investor, TN
"We want to thank you for the exceptional customer service you provided. No one comes close. We had contacted a competitor the same time we contacted your company. Your company responded with in a few minutes while the competitor has yet to respond weeks later even after multiple phone calls and emails. Thanks again for the unmatched customer service."
"We had looked into several transaction lenders for a couple properties we were trying to flip. Your company was the most responsive and had the best pricing. Even though we had logistics issues with the B/C lender, your company acted very professionally and handled our requests beyond our expectations."
"Thank you for your commitment to an excellent customer experience."
- Phoenix Properties, LLC, Ronald Destefani, Investor, PA
"I was studying on how transactional funding works and you guys had the best and most thorough explanations posted so I could fully understand the details in back to back closing. I'd already started setting everything up but your video confirmed that I'm on the right track."
- La'Donna Turnipseed-Scott, Investor, LA
"....a few months back, I happened upon a video, on your site, regarding the use of transactional funding with Hud properties; and I found myself replaying the video over and over because of the value that I saw in the message...it actually explained the process, step-by-step on how to submit a Hud deal by using transactional funding. Once I completed the video, my initial response was to take immediate action by duplicating what I had learned from the video into real time. So I did some research on properties in a market where I knew I had buyers; and put together a hud deal. I then located a realtor able and willing to submit my bid online and within a couple of days, to my surprise, received a call telling me that I had won – my very 1st Hud bid."
"To you I say, ”KUDOS to Best Transactional Funding and Thank you for providing the education and services to Real Estate Entrepreneurs like me. Please keep up the good work!'"
- T. A. Davis, Investor, NJ
"You each deserve high marks for your wonderfully quick response time to each of our questions and requests! You hit home runs with us! Your application system was easy to use. Our deal met your qualifications and every time Rob Kozak or any member of Mystic Properties, LLC phoned, we received a "real" person dialing back to speak with us.
Your patience and persistence were exceptional in dealing with our business interests. Thank you for such great customer service! We look forward to working with your staff, again, in the future. We like referring people to you, as us, our team would have missed-out on an excellent earning opportunity.
Your help negotiating with our title company made our back-to-back deal, finally happen. People noticed on settlement day how effectively and efficiently your part of the transaction was organized and executed. Again, thank you for truthfully being the "BEST" at what you do!"
- Diane McAdams, Mystic Properties, LLC, Real Estate Investor, Pennsylvania
"Boy, you guys are impressive! I can’t thank you enough for scrambling and getting my deal done at the last minute like that. You and your team were awesome!"
- Donna Bauer, The NoteBuyer Inc., Real Estate Investor, OH
"Thank you so much for working so diligently with me. Your services really are the "BEST". I look forward to working with you in the near future!"
- Ericka B., Real Estate Investor, CA
