Creative new moves are being made to block house flippers. What do you need to know? How can you keep your business thriving?
No Love For House Flippers & Wholesalers
Despite having single handedly pulled the US and probably the world out of the financial crisis, real estate wholesalers and house flippers aren’t getting much love.
In spite of the animosity and blame shifting, investors engaged in 2008 when no one else would. They took on the risk and put in the sweat to drag the country out of the hole. They saved people from even worse financial situations. They revitalized communities and saved home values for neighborhoods.
Now they are once again being blamed for rising property prices, high property taxes and gentrification.
Some states and cities are passing rules to try and prevent wholesaling and house flipping. Like Ohio and Illinois. Now Brooklyn, NY has its own plan to keep them out.
Cease & Desist
Brooklyn residents are pushing for Cease and Desist zones and the creation of a Do Not Call style registry which would make it illegal for house flippers to even try to contact them to buy their homes. The financial and legal penalties for ignoring the law could be steep.
What can you do to keep your business going now?
Move Fast, Make LOTS Of Offers
New York actually has many new real estate related laws on the verge of making things dramatically more difficult for investors. If you want to acquire, wholesale or flip in NYC, now is the time to make your move.
Go big. You can be cranking out many offers a day. Do it now, while you still can.
Inbound Marketing
When you can’t make outbound offers to buy homes, be there to take inbound leads.
Show up online when they search for help. Educate them on how you can help, and how they need to take action fast. Make it crazy easy to get an offer. There is really no reason home sellers shouldn’t be able to get true instant offers right online in seconds.
Be sure you are setting up a dominating presence now before the competition.
Personal Connections
Spam is the real problem. Irresponsible real estate flippers have just over done it. They sabotaged themselves with no respect for homeowners. Now it is biting them back.
If you can’t target them with Facebook ads, direct mail, email or text messages and phone calls any more, it is high time you got out from behind your screens and started making more personal connections. This is your chance to really help people without all the spam.
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