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How To Flex Your Advantages As A New Real Estate Wholesaler

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on Monday, 03 December 2018 BestTransactionFunding

 

As a newer wholesaler you’ve got some great advantages over all other investors. Make sure you are using them!

It’s easy to see the disadvantages when you are a newer real estate investor or wholesaler. Yet, you also have many advantages. You are what keeps established companies up at night. They know that if only you understand how many advantages you have, and if you use them and are innovative and creative and hustle, you can take a big bite out of their business. Maybe even disrupt the industry.

 

Speed of Making Decisions

One of the great abilities you have as a solo investor or lean team is the ability to make decisions faster. The bigger you get, the more funding you raise and more people involved, the longer it takes to make decisions and act on opportunities. So, move fast.

 

Ability to Move to New Markets

You don’t have giant offices, your own servers, or need to pay employees hefty five or six figure relocation packages to do deals in new states and cities. You can do deals on the other side of the country tomorrow.

 

Underestimated

You’re capable of a lot more than you think. Often way more than a lot of the competition thinks. If they don’t think you are a threat you can get more out of your resources without butting heads with them. Don’t go head to head with larger competitors with more funds and bigger teams and more technology. Stay under the radar, and keep gaining traction until you are stronger.

 

Being Able to Take Risks

Big companies are often criticized for becoming boring. Even music artists often stop taking risks or testing exciting things once they make a name for themselves. It’s easy to criticize until you are there. After years or decades of building up a name for themselves, and having thousands of employees and investors counting on them, they can’t afford to be very interesting anymore. You can. You can be adventurous with marketing campaigns. You can test out new things. If it doesn’t work, no one will remember. You don’t have anything to lose. If it works, it could be your ticket to the big time.

Be interesting with your blogs, the language on your website, your design, your mail, the hooks you advertise and your branding.

Tags: wholesaling houses, marketing for wholesaling houses, funding, Best Transaction Funding, real estate wholesalers, real estate entrepreneurs, real estate lead, lead conversions, real estate
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Follow Up: The Key To Wholesaling More Houses

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on Thursday, 01 November 2018 BestTransactionFunding

 

Want to wholesale more houses? Forget trying to make ‘viral’ videos, getting on TV, or relying on squeezing in an 80 hour week of hard cold prospecting. The one thing that really separates the dreamers from the deal doers is the follow up.


The truth is that there is no one magic bullet for marketing for wholesaling houses. You can still generate connections in a wide variety of ways. You can mail, blog, run Google Ads, network and knock on doors, and even use bandit signs and car magnets. It’s not that hard to drive traffic to your website, Facebook traffic or even phone calls.


However, the deeper truth is that at least 70% of those contacts won’t take action and become real customers on the first connection. Many will require 7 different touches to convert. This is even truer in real estate where transactions are so big, emotional and take so long to close.


So, if you can’t expect three quarters of your ‘leads’ to close on the first contact, the key to closing more wholesale house deals is follow up.


How to Follow Up

It used to be simple. The phone was about your only tool to keep following up. Now everyone has their own preferred medium for communicating. That may be phone, text, email, social, or even the mail. If you aren’t speaking their language, you are just banging your head against the wall. Try to connect in a variety of ways, ask how they prefer to be contacted, and actually listen.


How Much to Follow Up

If you give up after one or two calls or emails you are barely average today. You’ve got to follow up enough to stand out from the competition, and still be there when they give up.

 

Stop just before you become so annoying they don’t want to hear what you have to say - no matter how good the deal is.


How to Manage it

Even though follow up is so important, it has to stay affordable and efficient. That doesn’t mean skimping, or you are burning all your upfront marketing money invested, and profits on the deals you do close.


So automate and delegate. Use email drip campaigns, broadcast, remarketing ads, and virtual assistants. Then you should only be spending your time speaking with the most qualified and ready to act leads. Then you can do your best with them, and enjoy a lot more profit and ROI on your time, and make more money in less time.

Tags: wholesaling houses, marketing for wholesaling houses, real estate
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