How Real Estate Investors Are Being Fooled Into Ineffective Marketing
Real Estate investors are being fooled into ineffective marketing practices every day while those spreading the propaganda are stealing the lion’s share of the deals.
From blogging to social and beyond real estate investors are being hounded with the message that they should solely be focusing on attraction marketing and branding and that there is no longer a place for ‘calls to action’. While there is certainly value in providing valuable information and building branding and personal branding most real estate investors need to make real money and make it now.
Omitting any calls to action from your marketing leaves the door open for your competitors to move in and close the deal. Anyone who has ever done any serious sales work in any industry knows that regardless of true value and quality, 9 times out of 10 the business goes to the salesperson who was the most aggressive.
Do build your branding and a quality brand but unless you have a fat trust fund or angel investor who doesn’t care about seeing returns for another 3-5 years you also need to be getting paid, right now. In many cases this means demanding the business.
You can build massive social followings for others to poach or spam on your profiles or create all the content in the world and have it stolen by the same individuals telling you not to pressure buyers and sellers or you can claim that business for yourself and flip more houses.
Sometimes all it takes is asking for the business. There is nothing worse than running into a prospect or worse a family member and hearing they bought, sold a home or even gave money to be invested with someone else and when you ask why they say they didn’t know you could help. In at least 30% of sales the difference was just showing up and asking for the business and the same goes for referrals. Plus, some people want to be sold. They want to be nudged and have their desire to buy rationalized.
You don’t have to be too pushy or fool anyone but you should absolutely be asking for the business. Close your blogs posts with a call to action, include social updates that announce how you can help and never let an in person opportunity go. The worst that can happen is they can say no but the odds are the will be much more likely to remember you and come back to you when they are ready if you asked.
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