How Tech Trends Will Alter Real Estate Wholesaling Next Year
Technology is now a major driving force, changing the dynamics of industry at an increasing pace. It isn’t just adding new bells and whistles or making life a little easier for real estate investors. New tech is rapidly separating the winners from the losers in real estate and is set to soon dramatically change housing cycles around the nation too.
Wholesalers simply can’t afford to underestimate this and the impact on their incomes in the next 18 months.
So what’s changing and how can real estate investors prepare to avoid the bad surprises and cash in?
Marketing
Facebook continues to make one ugly move after the other. Now it has reached a point where even Mark Zuckerberg’s sister is complaining about the social network, on Twitter. The bottom line is unless there is a major shift in strategy and control at the top social marketing could be far more expensive and less reliable in coming months. It works but the time for relying on 3rd party platforms is over. Those who are ahead at the end of 2013 will be those who invest in building up their own original content and web assets.
Mobile Apps
Real estate investors continue to lag the rest of commerce in developing mobile apps. This is at a time when forecasts by the world’s top venture capital firms are telling businesses they are crazy not to be investing in building mobile apps. Soon, the real estate industry will become separated by those who have them and have customers wired in 24/7 and those who struggle to survive.
China
Foreign buyers, especially Asian buyers and investors are expected to be a major force in the U.S. market in 2013. New research reveals that Chinese internet users have been growing so fast they now outnumber Americans 2 to 1. So how is your Chinese?
The Next Hotspots
New video and robotics technology is about to dramatically alter the workplace, ushering in an era where remote working is perhaps more the norm in many industries that commuting to a physical office every day. This will break all the rules and predictions around what’s in store for various housing markets. Silicon Valley won’t remain the mecca it has been and even NYC could see a big slowdown in population growth and demand. Some real estate wholesalers may wait and see how it shakes out, but there is certainly more profit and chance to dominate the next hot spots for those who move fast, use PR and actively promote and position the destinations of tomorrow.
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