Combating The Myths of Beautification & Word Count For Successful Wholesaling Blogs
Is beauty in design and long word counts for real estate blog posts really essential for successful property wholesaling blogs?
Despite the hype, the hard data might show that real estate wholesalers should be focusing on a completely different set of criteria…
Now that real estate investors and wholesalers have access to virtually unlimited working capital via BestTransactionFunding.com and hard money loans, all they really need to crank up the volume is the end customers.
Real estate blogging for end buyers, and even renters, motivated sellers, and investors is one of the best ways to reach them and build a high volume business. Unfortunately there are many myths holding investors back from seeing the results they desire in this area. Two of the biggest right now are real estate blog design, and word counts for higher traffic levels and Google rankings.
Designer Blogs vs. Craigslist
How beautiful do real estate wholesaling blogs and websites need to be, in order to be successful?
Craigslist has proven that you don’t have to be beautiful to be successful. However, few investors and real estate websites have found the same level of traffic and traction without investing in some beautification. In fact, many completely fail because their online appearance lets them down.
For real estate website and blog owners that haven’t been seen the results they hoped for yet, check out SkyFive Properties Blog. SkyFive founder Kaya Wittenburg has applied years of working with top international fashion designers like Versace and Armani to real estate. The result; selling over four billion dollars in property.
Those that recognize their online assets could use a bit of a facelift might find this is the optimal moment to move over to stunning responsive HTML5 website and blog design for WordPress. Give your content the chance of being read, by not turning off visitors as soon as they land on your page.
Dueling the Search Engines for Rank, with Word Count
A post on Inman News recently argued that real estate professionals need to be writing 1k+ word posts to get noticed by Google. While slowly showing up in more Google search results 2k+ word ‘in-depth’ posts they haven’t necessarily been delivering better results for real estate bloggers. Often the results are only served up from high level news publications, and are very aged, not new posts.
Bloggers should carefully measure ‘time-on-page’ before making all of their posts this long. They may find no one takes the time to read them. On September 25th, Google announced another Panda algorithm update, following on from the August 2014 ‘Pigeon Update’, meaning quality is more important than ever. However, bigger certainly isn’t always better for generating online traffic and real leads.
Our results in testing shorter posts is definitely testimony to that. Our piece on the Google pigeon update scored more visitors and Facebook likes than most real estate related bloggers’ long form content.
While industry brands like CT Homes LLC seem to have gone with all long form posts recently, and are apparently doing well with it, best-selling author Seth Godin rarely publishes blog posts over 100 words. Then just look at Pinterest and Twitter which have achieved content marketing fame with 140 characters or simply images.
What Really Matters for Creating a Real Estate Wholesaling Blog that Works…
What really appears to matter most for building real estate blogs that deliver real results is:
- Valuable content
- Interesting content
- Digestible content
- Consistency in publishing regular blogs
Do this and it will grow, and readers will share, come back, and do business with you when they need help.
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