What are the easiest, highest ROI ways to generate leads for real estate wholesalers?
Even though wholesalers have BIG goals, sometimes they only have the bandwidth for taking small steps in lead generation. New real estate investors can often find lead generation intimidating when they don’t have the time and cash to launch glitzy marketing campaigns, and are trying to break in to wholesaling while juggling a full time job or two. Even highly successful real estate investors sometimes run into cash crunches. Still, even when you have a sizable budget and plenty of spare time it still makes sense to demand the maximum ROI from everything you do.
Here are seven small, affordable real estate lead generation strategies that everyone can do:
Send Cards
Even if your marketing budget is virtually non-existent you can always find the time to send out a few pieces of mail each week. There are ‘yellow letters’, postcards, jumbo postcards, bi-fold and tri-fold brochures, and more. However, it doesn’t even have to be this complex. Simple thank you, holiday, and personal cards and letters can go a long way too. They don’t even have to be designed as sales pitches, as much as keeping in touch, and staying at the front of mind when people need your services.
Read: Smart Valentine’s Day Marketing for Real Estate Investors
Casual Networking
Wherever you live there is likely many nearby formal networking gatherings every quarter. However, there are also many ways to network directly with consumers and other professionals in a warmer and productive way while enjoying life a little more. This can be as simple as grabbing a round of golf together, hanging out at the yacht club, going for dinner, or hosting a BBQ on the weekends. Surprisingly you may find this is one of the best ways to generate leads.
Cruising Your Farm Area
We’ve all heard of driving through target neighborhoods and knocking on doors, but there are other ways to accomplish this too. In waterfront areas literally cruising in your boat might bring more connections. Or how about getting out of your vehicle and making it easier to spark natural interactions? Walk your dog, run, or dine in your target neighborhood every week.
Email Autoresponders
Email is still almost as close to free real estate marketing as you can get. It’s also one of the most effective for making sure every contact and lead you make eventually turns into a real deal. Whether designed as an email course, saying “Hi” a few times a year, or providing valuable alerts on local home values; everyone has time to pop a handful of emails into a system that will continue marketing for them even while they are sleeping, travelling, or working another job. If you don’t feel like a great writer, hire a freelance writer to craft them for you.
Related: Best Transaction Funding Reviews Trulia’s 2015 Marketing Plan
Show You Are Interested First
John Corcoran of Smart Business Revolution highlights that one of the best ways to build rapport and connect with power contacts is to show you are interested and are invested in what they care about first. This might be sending them referrals, buying something from them first, subscribing to their blog or social feeds, or donating to a cause they are.
Provide Broader and Longer Service
It’s crazy to see how so many wholesalers allow their offers to be shot down because they aren’t helping with the one main factor sellers care about the most, and how contacts are churned and burned, instead of being nurtured and multiplied into boat loads of warm real estate leads. Ironically it doesn’t even have to cost you a dime to do better in this area.
Expand your services, or bundle them to offer more value, and stay at the top of mind forever. Don’t just help motivated sellers get out of their homes. They might have to, but what they want and need is somewhere new to live! On the other side buyers need various services when moving in or fixing and reselling. Show you are invested in their long term success and keep following up. Partner with other professionals and companies that provide moving services, rentals, contractor services, financial planning, mortgage financing. They want the leads and your contacts need their help. In turn you’ll find loyalty, repeat business, and referrals.
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Authored by Best Transaction Funding BestTransactionFunding.com is the leading source of transactional funding and hard money loans for real estate wholesalers in the US, where 100% financing, and saying “Yes” is what we love doing all day long.
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