Marketing For Property Wholesalers: How To Beat the Noise
How can property wholesalers beat all of the deafening marketing noise out there today in order to close on more acquisitions and flips?
The amount of advertising noise out there is at epic proportions today. It’s coming from constantly blaring screens, in vehicles, on signs, and is being beamed into our palms and on our wrists. Soon smart glasses will pop up ads literally right in front of our eyeballs so we can’t ignore them. That can make it tougher and tougher (and more expensive) to stand out, get noticed and compete. Even if you repeat everything you did last year, your results may be way down due to the rise in noise. So, whether you are a real estate education guru or brand new investor focusing on wholesaling, how do you break through it?
Make it Personal
The tendency today is for marketers to just blast, blast, blast messages out. There is far less focus on handling the incoming. Too many drop the ball on replying and following up with leads in those most valuable first five minutes. It’s not just hot leads either, but the growing amount of interactions that are happening online. Maybe you can’t compete on content and volume on social, but you can do better at really engaging and strengthening personal ties. If you tried to compliment someone or speak to them in the street and they ignored you, would you buy from them? How would you relay your feelings about them to others? Yet, real estate investors and brands frequently fail to respond to likes and comments on Facebook, Instagram and other social platforms. It’s no different. Spend less time firing at them, and more time in real conversations.
Make it Real
So much is happening virtually online. Yet, that is only making real life engagement, relationships and activities scarcer. Stand out by getting together in person and building real connections whenever possible.
Make the Most Noise
If the above doesn’t appeal to you, then at least make the most noise. It may be easier and more affordable than you think. At least if you use the data available and target well. You can achieve great market saturation with a dense and targeted multimedia approach. You can hit them with mail, email, Facebook ads, signs, and be there every time they search the internet.
Make the Most of Your Marketing Team
Many businesses are still struggling to get a handle on the new remote working environment. You can now affordably recruit the top talent in the world and get just what you need from them on an on-demand basis. Yet, so many are still trying to micromanage their operations. That’s like signing Lebron James and then keeping him on the bench. Or insisting he shoot your way if he is ever on the court, even if you’ve never made a half court shot or dunked. Sounds crazy, but that’s what the bulk of brands are doing. They don’t know what they don’t know about the game. They don’t have the level of expertise in the details that their players do. Yet, they wonder why they aren’t scoring more. Find great talent and get out of their way fast so they can clock up the wins for you. You don’t need to dictate how they throw, as long as the data is going up on the scoreboard.
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